案例简介：ScriptInEnglish 打开与大卫港驾驶豪华车，你典型的汽车广告。大卫: 是的，只是你典型的超级碗汽车广告，对吗？在一个典型的啤酒广告中，我在酒吧里看到了大卫 · 哈伯。大卫: 或者，一个滑稽的啤酒广告!在一个香水广告中，站在大海中一个巨大的翻盖式的中间。大卫: 或者，不管这是什么广告。在背景中，我们看到他的脸被双重曝光。大卫 (在背景中，窃窃私语): 无论大卫港被农民旁边的栅栏切割，它的感觉都是美国的。大卫: 但是，这是一个潮流广告。在一则汽车保险广告中直指大卫。他是车祸场景中的保险经纪人。男人: 什么？大卫: 这是一个潮汐广告。一名机械师从汽车下面弹出。机械师: 是什么让它成为潮流广告？大卫指着机械师无可挑剔的干净衣服。大卫: 没有污渍。看看那些干净的衣服。这还有什么广告呢？剃刀？剪成剃刀广告。一个人在刮胡子，大卫出现在镜子里。大卫: 无潮广告切成苏打广告，一群千年朋友在海滩上玩得很开心。大卫打断。苏打 VO: 冷，清爽 -- 大卫: 用数字助理扬声器对一个家庭进行无潮广告切割。数字助理 VO: 满足所有新的-扬声器打断他们。数字助理 (机器人): 不，这是一个潮流广告。潮汐。切到大卫和家人坐在沙发上 -- 这看起来像你典型的潮汐广告。他完成了一些衣服的折叠。大卫: 那么，这是否让每个超级碗广告都成为潮流广告？这家人看着相机，奇怪地打破了第四堵墙。切到结束卡。超级: 如果它是干净的，大卫: 我认为它是超级的: 一定是潮。大卫: 看啊看。超级: 这是一个 # TideAd EntrySummary 在超级碗期间，数百万观众上网评论和审查广播的每一则广告。为了拥有社交对话，我们发现了所有广告的共同点，并给了人们一个过滤器，通过它他们可以判断他们看到的每一则广告: 干净衣服的存在。随着大卫港劫持不同商业广告的意外出现，我们一直在网上猜测。人们谈论和嘲笑洗衣，质疑许多广告是否 # TideAds。# TideAd 被使用了 45,000 次，人们产生了自己的 # TideAd 内容模因，甚至赢得了推特的 # BrandBowl。大卫 · 哈伯是 Netflix 全球科幻热门节目《陌生人的事情》的明星。他在社交媒体上也有追随者。 简要解释 演员大卫 · 哈伯提出这样一个想法，每当你在超级碗广告中看到干净的衣服，这实际上是一个潮流广告。他从汽车、啤酒、香水、保险、个人卫生、可乐甚至数字扬声器等其他类别中窃取广告，指出所有这些类别中都有干净的衣服。然后他邀请观众为下一个 # TideAd 睁大眼睛。

案例简介：ScriptInEnglish Open with David Harbour driving a luxury car, your typical car ad. David: Yeah, just your typical Super Bowl car ad, right? Cut to David Harbour at a bar in a typical beer ad. David: Or, a hilarious beer ad! Cut to David Harbour in a perfume ad, standing in the middle of a giant clamshell in the ocean. David: Or, whatever ad this is. In the background we see his face in double exposure. David (in the background, whispering): Whatever Cut to David Harbour by a fence next to a farmer, the feel of it is of Americana. David: But, it’s a Tide ad. Cut to David in a car insurance ad. He is the insurance broker in a car crash scenario. Man: What? David: It’s a Tide ad. A mechanic pops from under the car. Mechanic: What makes it a Tide ad? David points at the mechanic’s impeccably clean clothes. David: There are no stains. Look at those clean clothes. What else would this be an ad for? A Razor? Cut to a razor ad. A man is shaving, David appears in the reflection. David: No- Tide ad Cut to a soda ad, a bunch of millenial friends at the beach having a millennial good time. David interrupts. SODA VO: Cold, refreshing-- David: No- Tide ad Cut to a family using a digital assistant speaker. DIGITAL ASSISTANT VO: Meet the all new- The speaker interrupts them. Digital Assistant (Robotic): No, it’s a Tide ad. Tide. Cut to David sitting on a couch with a family- it looks like your typical Tide ad. He finishes folding some clothes. David: So, does this make every Super Bowl ad a Tide ad? The family looks at camera, eerily breaking the fourth wall. Cut to end card. SUPER: If it’s clean David: I think it does SUPER: It’s gotta be Tide. David: Watch and see. SUPER: It’s a #TideAd EntrySummary During the Super Bowl, millions of viewers go online to comment on and scrutinize every ad of the broadcast. To own the social conversation, we found something all ads have in common, and gave people a filter through which they could judge every ad they saw: the presence of clean clothes. With the unexpected appearance of David Harbour hijacking different commercials, we kept the Internet guessing. People talked and laughed about laundry, questioning many of the commercials as to whether they were #TideAds. #TideAd was used 45,000 times, with people generating their own #TideAd content memes and even won Twitter’s #BrandBowl. David Harbour is the star of “Stranger Things”, the global sci-fi hit show from Netflix. He also has a cult following on social media. BriefExplanation Actor David Harbour sets up the idea that whenever you see clean clothes in a Super Bowl ad, it’s actually a Tide ad. He hijacks ads from other categories like car, beer, perfume, insurance, personal hygiene, cola and even a digital speaker pointing out clean clothes in all of them. Then he invites the audience to keep their eyes open for the next #TideAd.

这是一个汰渍的广告 | It's a Tide Ad Campaign

案例简介：ScriptInEnglish 打开与大卫港驾驶豪华车，你典型的汽车广告。大卫: 是的，只是你典型的超级碗汽车广告，对吗？在一个典型的啤酒广告中，我在酒吧里看到了大卫 · 哈伯。大卫: 或者，一个滑稽的啤酒广告!在一个香水广告中，站在大海中一个巨大的翻盖式的中间。大卫: 或者，不管这是什么广告。在背景中，我们看到他的脸被双重曝光。大卫 (在背景中，窃窃私语): 无论大卫港被农民旁边的栅栏切割，它的感觉都是美国的。大卫: 但是，这是一个潮流广告。在一则汽车保险广告中直指大卫。他是车祸场景中的保险经纪人。男人: 什么？大卫: 这是一个潮汐广告。一名机械师从汽车下面弹出。机械师: 是什么让它成为潮流广告？大卫指着机械师无可挑剔的干净衣服。大卫: 没有污渍。看看那些干净的衣服。这还有什么广告呢？剃刀？剪成剃刀广告。一个人在刮胡子，大卫出现在镜子里。大卫: 无潮广告切成苏打广告，一群千年朋友在海滩上玩得很开心。大卫打断。苏打 VO: 冷，清爽 -- 大卫: 用数字助理扬声器对一个家庭进行无潮广告切割。数字助理 VO: 满足所有新的-扬声器打断他们。数字助理 (机器人): 不，这是一个潮流广告。潮汐。切到大卫和家人坐在沙发上 -- 这看起来像你典型的潮汐广告。他完成了一些衣服的折叠。大卫: 那么，这是否让每个超级碗广告都成为潮流广告？这家人看着相机，奇怪地打破了第四堵墙。切到结束卡。超级: 如果它是干净的，大卫: 我认为它是超级的: 一定是潮。大卫: 看啊看。超级: 这是一个 # TideAd EntrySummary 在超级碗期间，数百万观众上网评论和审查广播的每一则广告。为了拥有社交对话，我们发现了所有广告的共同点，并给了人们一个过滤器，通过它他们可以判断他们看到的每一则广告: 干净衣服的存在。随着大卫港劫持不同商业广告的意外出现，我们一直在网上猜测。人们谈论和嘲笑洗衣，质疑许多广告是否 # TideAds。# TideAd 被使用了 45,000 次，人们产生了自己的 # TideAd 内容模因，甚至赢得了推特的 # BrandBowl。大卫 · 哈伯是 Netflix 全球科幻热门节目《陌生人的事情》的明星。他在社交媒体上也有追随者。 简要解释 演员大卫 · 哈伯提出这样一个想法，每当你在超级碗广告中看到干净的衣服，这实际上是一个潮流广告。他从汽车、啤酒、香水、保险、个人卫生、可乐甚至数字扬声器等其他类别中窃取广告，指出所有这些类别中都有干净的衣服。然后他邀请观众为下一个 # TideAd 睁大眼睛。

这是一个汰渍的广告 | It's a Tide Ad Campaign

案例简介：ScriptInEnglish Open with David Harbour driving a luxury car, your typical car ad. David: Yeah, just your typical Super Bowl car ad, right? Cut to David Harbour at a bar in a typical beer ad. David: Or, a hilarious beer ad! Cut to David Harbour in a perfume ad, standing in the middle of a giant clamshell in the ocean. David: Or, whatever ad this is. In the background we see his face in double exposure. David (in the background, whispering): Whatever Cut to David Harbour by a fence next to a farmer, the feel of it is of Americana. David: But, it’s a Tide ad. Cut to David in a car insurance ad. He is the insurance broker in a car crash scenario. Man: What? David: It’s a Tide ad. A mechanic pops from under the car. Mechanic: What makes it a Tide ad? David points at the mechanic’s impeccably clean clothes. David: There are no stains. Look at those clean clothes. What else would this be an ad for? A Razor? Cut to a razor ad. A man is shaving, David appears in the reflection. David: No- Tide ad Cut to a soda ad, a bunch of millenial friends at the beach having a millennial good time. David interrupts. SODA VO: Cold, refreshing-- David: No- Tide ad Cut to a family using a digital assistant speaker. DIGITAL ASSISTANT VO: Meet the all new- The speaker interrupts them. Digital Assistant (Robotic): No, it’s a Tide ad. Tide. Cut to David sitting on a couch with a family- it looks like your typical Tide ad. He finishes folding some clothes. David: So, does this make every Super Bowl ad a Tide ad? The family looks at camera, eerily breaking the fourth wall. Cut to end card. SUPER: If it’s clean David: I think it does SUPER: It’s gotta be Tide. David: Watch and see. SUPER: It’s a #TideAd EntrySummary During the Super Bowl, millions of viewers go online to comment on and scrutinize every ad of the broadcast. To own the social conversation, we found something all ads have in common, and gave people a filter through which they could judge every ad they saw: the presence of clean clothes. With the unexpected appearance of David Harbour hijacking different commercials, we kept the Internet guessing. People talked and laughed about laundry, questioning many of the commercials as to whether they were #TideAds. #TideAd was used 45,000 times, with people generating their own #TideAd content memes and even won Twitter’s #BrandBowl. David Harbour is the star of “Stranger Things”, the global sci-fi hit show from Netflix. He also has a cult following on social media. BriefExplanation Actor David Harbour sets up the idea that whenever you see clean clothes in a Super Bowl ad, it’s actually a Tide ad. He hijacks ads from other categories like car, beer, perfume, insurance, personal hygiene, cola and even a digital speaker pointing out clean clothes in all of them. Then he invites the audience to keep their eyes open for the next #TideAd.

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这是一个汰渍的广告 | It's a Tide Ad Campaign

暂无简介