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克莱门汀厨房喷雾
案例简介：摘要这次活动是为家庭清洁品牌，适当先生 (在法国被称为 Propre 先生，在西班牙被称为 Don Limpio) 开展的。法国和西班牙有非常不同的清洁文化 (由于不同类型的表面占主导地位)。品牌在每个市场上表现不同，竞争环境也不同。尽管存在这些差异，但有一件事将两个市场结合在一起: 这个行业的广告被普遍嘲笑为刻板印象。为了避免这些陈词滥调，决定让表面而不是快乐的家庭主妇来说话。
克莱门汀厨房喷雾
案例简介：SUMMARYThis campaign was for the household cleaning brand, Mr Proper (known as Monsieur Propre in France and Don Limpio in Spain). France and Spain have very different cleaning cultures (due to the predominance of different types of surfaces). The brand has performed differently in each market and the competitive context is also different. In spite of these differences, one thing unites both markets: advertising in this sector is universally derided as stereotypical. To avoid these clichés, it was decided to let the surfaces, rather than a delighted housewife, do the talking.
Clementine Kitchen Spray
案例简介：摘要这次活动是为家庭清洁品牌，适当先生 (在法国被称为 Propre 先生，在西班牙被称为 Don Limpio) 开展的。法国和西班牙有非常不同的清洁文化 (由于不同类型的表面占主导地位)。品牌在每个市场上表现不同，竞争环境也不同。尽管存在这些差异，但有一件事将两个市场结合在一起: 这个行业的广告被普遍嘲笑为刻板印象。为了避免这些陈词滥调，决定让表面而不是快乐的家庭主妇来说话。
Clementine Kitchen Spray
案例简介：SUMMARYThis campaign was for the household cleaning brand, Mr Proper (known as Monsieur Propre in France and Don Limpio in Spain). France and Spain have very different cleaning cultures (due to the predominance of different types of surfaces). The brand has performed differently in each market and the competitive context is also different. In spite of these differences, one thing unites both markets: advertising in this sector is universally derided as stereotypical. To avoid these clichés, it was decided to let the surfaces, rather than a delighted housewife, do the talking.
克莱门汀厨房喷雾
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Clementine Kitchen Spray
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基本信息
- 广告战役： #Talking Surfaces -3ca17#
- 广告品牌： Mr Proper
- 发布日期： 2007-07-01
- 行业领域： 卫生清洁 , 日用品/母婴
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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