2016 - 2017戛纳狮 – 媒体类 - E01组 - 全场大奖 我们创建了一个品牌宣传活动以展示JET.COM独特的创新方法，去创造每一种节省广告成本的方式并让消费者能够接触到这其中的方方面面。让消费者能够花费更少的钱在购物上，有更多的时间去陪伴自己的爱人。 INNOVATING SAVING JET.COM | R/GA | 2017Media - E01 Use of Integrated Media Execution We started by getting in on Super Bowl excitement, without paying for a Super Bowl ad. It was the most super, “bowl commercial” ever. Literally... Because it was a super, “bowl commercial” our keywords and tagging were more relevant to the search term “Super Bowl Commercial” than any other commercial in the Super Bowl. Which gave us millions of views on Super Bowl weekend, without paying millions of dollars. On radio, we saved by creating a campaign without any voice actors – just the Google Translate voice.For Christmas, we created The Careculator. A social media tool that tells you how much to spend on friends and family, based on how much they care about you on Facebook. And, showed you how much more you can buy on Jet, by spending less on the people you love.   Strategy Jet.com primarily targets millennials, with a lean towards moms. Their secondary target is college students.Research shows that our millennial target is always looking for new ways to save money when buying things for their home and is open to finding new ways to shop – especially in ways that are different than what their parents did. We knew that our transparent approach to saving and communicating those savings would resonate well with this audience.   Campaign Description We created a brand campaign that demonstrated Jet’s unique approach to innovating saving by finding innovative ways to save on our advertising efforts at every consumer touch point. And of course, we found humorously transparent ways to communicate those savings to our audience.   Outcome