Meat and Livestock Australia (MLA) has launched Lamb Side Story, a satirical musical ad which marks the latest instalment in the brand’s ongoing We Love Our Lamb campaign.The ad is a spoof of West Side Story’s iconic battle scene with the rival gangs made up of stereotypes from the left and right of Australian politics. The ad sees the rivals forget their differences to come together over a lamb barbeque.The Lamb Side Story ad will run across digital, social, TV and cinema with support from PR and media partnerships. The campaign also incorporates in-store, point-of-sale and recipes to promote different cuts and cuisines. CreditsCreative Agency - The MonkeysExecutive Creative Director / Partner - Scott NowellCreative Director - Scott DettrickArt Director - Scott ZulianiCopywriter - Tim PashenHead of Planning - Michael HoggPlanner - Charlotte MarshallHead of Production - Thea CaroneSenior Producer - Jade RodriguezGroup Content Director - Humphrey TaylorSenior Content Director - Katie Wong-HeeContent Manager - Victoria ZourkasContent Executive - Will DaviesProduction Company - Plaza Films Director - Paul MiddleditchExecutive Producer - Peter Masterton Producer - Alex TaussigDOP - Daniel ArdilliPost Production - The Editors Editor - Stu MorleySound house - Song Zu Composer - Remesh SathiahMedia Agency – UMGroup Director - Mike WordenSenior Client Director - Tim RogersSydney Strategy Director - Chris Colter Strategy Director - David ToussaintPartnerships Manager: - Jessica NguPartnership Trader - Emily Ng PR Agency – One Green Bean