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托龙托兰雪人
案例简介：为了策划多伦多游客拍摄并放在网上的度假照片，我们释放了由当代顶级艺术家设计的 21 英尺 8 英尺的雪人，并战略性地放置在城市的主要旅游景点。当你和雪人合影时，一个著名的多伦多场景被作为背景。为了鼓励分享这些照片，多伦多旅游局正在向星光儿童基金会捐赠 2 美元，用于上传到该活动的 Facebook 页面的每一张雪人照片 https://www.facebook.com/visittoronto ,高达 50,000 美元。而且，我们已经整合了每个拍照人的网络，为每张照片产生的每一张 “喜欢” 提供 1 美元，进一步扩大了这项活动的覆盖面。迄今为止，已经筹集了 24,000 多美元。
托龙托兰雪人
案例简介：In order to curate the vacation photos Toronto visitors take and put online, we unleashed 21, 8-foot snowmen designed by top contemporary artists and placed strategically at key tourist spots in the city. When you take a photo with the snowmen, a famous Toronto scene is featured as the backdrop. And to encourage the photos would be shared, Tourism Toronto is donating $2 to Starlight Children’s Foundation for every snowman photo uploaded to the campaign’s Facebook page at https://www.facebook.com/visittoronto, up to $50,000. And, we’ve integrated each photo takers’ network, by offering another $1 for every ‘Like’ each photo generates, further expanding this campaign’s reach. To date, more than $24,000 has been raised.
Torontoland Snowmen
案例简介：为了策划多伦多游客拍摄并放在网上的度假照片，我们释放了由当代顶级艺术家设计的 21 英尺 8 英尺的雪人，并战略性地放置在城市的主要旅游景点。当你和雪人合影时，一个著名的多伦多场景被作为背景。为了鼓励分享这些照片，多伦多旅游局正在向星光儿童基金会捐赠 2 美元，用于上传到该活动的 Facebook 页面的每一张雪人照片 https://www.facebook.com/visittoronto ,高达 50,000 美元。而且，我们已经整合了每个拍照人的网络，为每张照片产生的每一张 “喜欢” 提供 1 美元，进一步扩大了这项活动的覆盖面。迄今为止，已经筹集了 24,000 多美元。
Torontoland Snowmen
案例简介：In order to curate the vacation photos Toronto visitors take and put online, we unleashed 21, 8-foot snowmen designed by top contemporary artists and placed strategically at key tourist spots in the city. When you take a photo with the snowmen, a famous Toronto scene is featured as the backdrop. And to encourage the photos would be shared, Tourism Toronto is donating $2 to Starlight Children’s Foundation for every snowman photo uploaded to the campaign’s Facebook page at https://www.facebook.com/visittoronto, up to $50,000. And, we’ve integrated each photo takers’ network, by offering another $1 for every ‘Like’ each photo generates, further expanding this campaign’s reach. To date, more than $24,000 has been raised.
托龙托兰雪人
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Torontoland Snowmen
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