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熊
案例简介：自然不歧视。不管你是巴拉克 · 奥巴马还是斯堪的纳维亚北部的山狐 -- 在全球变暖的眼中，我们都是平等的。我们需要提醒世界，这是我们的问题。创意框架: 红色 = 温度计中的汞 = 全球变暖 = 紧急招募声音: 为了在 21 届缔约方会议之前影响世界各国政府, 我们发起了一场运动来提高人们的认识并使人们能够采取行动。我们创建了 #2CTROP (#2 IsTooMuch) 运动。背景: 从 11月30日到 12月11日，联合国将在巴黎举行气候会议 (COP 21)，以实现世界各国政府之间的普遍气候协议。问题: 即使 COP21 是成功的，这还不够。在政治家的最佳情况下，该协议将包括到本世纪末保持全球平均气温上升超过 2 度的目标。但是 2 度已经太多了。即使只有 2 度的增加，后果也将是灾难性的，因为越来越多的动物物种灭绝了,更频繁的自然灾害。
熊
案例简介：Nature doesn't discriminate. It doesn’t matter if you’re Barack Obama or a mountain fox in northern Scandinavia – we’re all equal in the eyes of global warming. We need to remind the world that this is OUR problem. Creative framework : Red colour = mercury in the thermometer = global warming = emergency Recruiting voices : In order to influence the world’s governments before the COP 21, we created a campaign to both raise awareness and enable people to take action. We created the #2CTROP (#2IsTooMuch) movement. Context :From November 30th to December 11th, the United Nations will hold a climate conference in Paris (COP 21), to achieve a universal climate agreement between all the world’s governments. Problem :Even if the COP21 is a success, it won’t be enough. In the politicians’ best case scenario, the agreement will include the goal to keep the average global temperature from rising more than 2 degrees by the end of the century.But 2 degrees is already too much.Even with just a 2 degree increase the consequences will be disastrous, from an increasing number of animal species going extinct, to more frequent natural disasters.
The Bear
案例简介：自然不歧视。不管你是巴拉克 · 奥巴马还是斯堪的纳维亚北部的山狐 -- 在全球变暖的眼中，我们都是平等的。我们需要提醒世界，这是我们的问题。创意框架: 红色 = 温度计中的汞 = 全球变暖 = 紧急招募声音: 为了在 21 届缔约方会议之前影响世界各国政府, 我们发起了一场运动来提高人们的认识并使人们能够采取行动。我们创建了 #2CTROP (#2 IsTooMuch) 运动。背景: 从 11月30日到 12月11日，联合国将在巴黎举行气候会议 (COP 21)，以实现世界各国政府之间的普遍气候协议。问题: 即使 COP21 是成功的，这还不够。在政治家的最佳情况下，该协议将包括到本世纪末保持全球平均气温上升超过 2 度的目标。但是 2 度已经太多了。即使只有 2 度的增加，后果也将是灾难性的，因为越来越多的动物物种灭绝了,更频繁的自然灾害。
The Bear
案例简介：Nature doesn't discriminate. It doesn’t matter if you’re Barack Obama or a mountain fox in northern Scandinavia – we’re all equal in the eyes of global warming. We need to remind the world that this is OUR problem. Creative framework : Red colour = mercury in the thermometer = global warming = emergency Recruiting voices : In order to influence the world’s governments before the COP 21, we created a campaign to both raise awareness and enable people to take action. We created the #2CTROP (#2IsTooMuch) movement. Context :From November 30th to December 11th, the United Nations will hold a climate conference in Paris (COP 21), to achieve a universal climate agreement between all the world’s governments. Problem :Even if the COP21 is a success, it won’t be enough. In the politicians’ best case scenario, the agreement will include the goal to keep the average global temperature from rising more than 2 degrees by the end of the century.But 2 degrees is already too much.Even with just a 2 degree increase the consequences will be disastrous, from an increasing number of animal species going extinct, to more frequent natural disasters.
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