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本田在这个改变形状的地方取得了成功
案例简介:在Digitas发起的活动中,性能车,摩托车,割草机,快艇,甚至是F1赛道上的飞机变焦。
本田在这个改变形状的地方取得了成功
案例简介:Performance cars, motorbikes, lawn mowers, speedboats and even a plane zoom round an F1 racetrack in the Digitas-created campaign.
Honda races to success in this shape-shifting spot
案例简介:在Digitas发起的活动中,性能车,摩托车,割草机,快艇,甚至是F1赛道上的飞机变焦。
Honda races to success in this shape-shifting spot
案例简介:Performance cars, motorbikes, lawn mowers, speedboats and even a plane zoom round an F1 racetrack in the Digitas-created campaign.
本田在这个改变形状的地方取得了成功
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Honda races to success in this shape-shifting spot
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To promote Honda's leading role in Formula One, Digitas UK has created this high-octane animated film showing a variety of Honda-powered vehicles and machines racing against each other. Powered by Honda - which revives the strapline made famous during a run of racing successes in the late Eighties and Nineties - sees performance cars, motorbikes, lawn mowers, speedboats and even a plane zoom around an F1 racetrack. At the end of the animated sequence, they morph back into Red Bull and Toro Rosso F1 cars and the film switches to real footage of the cars. The 60-second spot is set to run across Twitter, Instagram and YouTube, together with 30 and 15-second cut-downs. “Using animation gave us the freedom to create an extraordinary imaginary race sequence to showcase Honda’s unique attitude," commented Peter Drake, Executive Creative Director at Digitas UK. "Then revealing the 2019 Honda-powered F1 cars in live action unequivocally brings the ‘Powered by Honda’ line to life.”
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