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案例简介：奥斯汀的最常见的工厂制造的广告宣传为储蓄互助社 SSFCU 机构变成了意外，每天向人性化的服务 (Austin-2013年5月1日) 广告公司和公司生产的最常见的厂家 (GCF) 发起了两项活动的安全事务联邦信用社 SSFCU), 彰显了联邦保险和特许金融机构最高级的重点服务为其成员。 运动-涵盖八个电视节目，包括为拉美市场，收音机，和家庭以外的因素--作为全球合作框架的创意作品的信用合作社, 其中有 70 服务中心在德州，科罗拉多和犹他州。今天的电视节目开始旋转三个市场。媒体在圣安东尼奥的市场，SSFCU 为基础，包括本地网络分公司 KSAT-TV (ABC)，KENS-TV (CBS) 、 KABB-TV (狐狸)，WOAI-TV (NBC), 时代华纳有线电视公司和 KWEX-TV (悠)。 全球合作框架的共同创始人，斑点的创意是股东和董事约翰 Trahar 说，“安全服务的真正承诺。对于银行和信用合作社现在是说了很多。所以我们都很激动，分担工作，让未来成员知道 SSFCU 的服务就是为自己所需要的经验。每个人都在安全事务欣然接受了全球合作框架的工作，他们证明了电源的智能客户端。” 该点的电视宣传说明服务手段和感觉 SSFCU 成员。每个开头友情 SSFCU 记者说他可以试着描述的服务产品，如共享分支或移动银行，但其使用的空行情显示很乏味, 过度的话会不会表达的情绪影响的储蓄互助社的祭品。“服务不是你听到，” 他吟诵道。“这是你对她的感觉。” 一个全球合作框架现货中的第一场就削减像人类，爷爷奶奶，多民族的八零后, 女士-眉飞色舞的眼花缭乱的笑声，他们忍受着脸舔萌犬幼犬在柔和的阳光下，在走廊及楼梯的声音比较乐观的。 另一个广告的活动减少，平均的场面.呃.Gary 接近一个浪漫的餐厅，维罗妮卡，会带来一些他的联盟，网页制作比赛。一个缓慢堵塞在与加里开会的高大，友好的美丽。她笑着说出了线，没有在线戳中有刷与现实有听过: “您的个人资料图片不做你正义，帅气的。” “是的，感觉就像是，“ 每个商业最后，切割快速回到安全局发言人。的口号: “认为银行业应该感觉。感觉到自己，在安全局联邦储蓄互助社。” 格雷格 · 斯特罗德，销售和市场营销的副总裁安全局联邦信贷联盟发表了评论, “我们都很兴奋，推出了新的工作，我们建立全球合作和交流信息的优秀服务会员们值得拥有。从概念到生产的方式启动，过程再合适不过了。我特别喜欢与全球合作框架是随之而来的人的实际执行工作。目的和目标保持忠诚的整个过程中，并反映在最后产品。” 三个点的第二场特征幽默，鼓励 SSFCU 员工和顾客之间的交流。 一、使人厌烦的妈妈反映了她的小货车在最近一次约会之夜与她的丈夫，完整的花，香槟和 “不可单配。 “保安服务柜台向她保证，她“ 可以 ”，直到下一个周末的时间,提供的女人用抹布擦去喝扔在她的后面。 在另一个新娘的父亲感到惋惜的是，在蛋糕的女儿叫 “比我的第一家, 宾客名单的电话本和人有过敏反应的食物--所以我们做各种食品。 “保安服务柜员鼓励他，“ 你打算和保存了理性的婚礼。一切都不会有事的。”然后她对她表示，她不能参加，引发了抓住她的手中的这位先生说，“ 上帝保佑你。” 每个广告得出结论: “由成员的成员。我们的服务是个人。” 对最常见的厂家 全球合作框架的工作作为一个生产公司和一家提供全面服务的精品广告公司因降低壁垒来制作 (通信、成本、时间、红头文件) 让我们花更多的时间创造和改善内容和更少的时间与外部小组关于什么是可能的。作为服务代理，我们可以保持清晰，一致的品牌的声音通过每个阶段的活动，从思维方式执行。简单地说，我们要做更多的工作。我们想做的东西。好的。欲了解更多的访问 http://gcfactory.com 。
在线个人资料
案例简介：Austin’s Greatest Common Factory Creates Ad Campaigns for Credit Union SSFCU Agency Turns to the Unexpected and the Everyday to Convey the Humanity in Service (Austin – May 1, 2013) Ad agency and production company Greatest Common Factory (GCF) has launched two campaigns for Security Service Federal Credit Union (SSFCU), spotlighting the federally insured and chartered financial institution’s focus on superlative service for its members. The campaigns – spanning eight television spots, including one for the Hispanic market; radio; and out-of-home elements – constitute GCF’s first creative work for the credit union, which has 70 service centers in Texas, Colorado and Utah. The TV spots begin rotating today in all three markets. Media in the San Antonio market, where SSFCU is based, include local network affiliates KSAT-TV (ABC), KENS-TV (CBS), KABB-TV (FOX), WOAI-TV (NBC), Time Warner Cable and KWEX-TV (Univision). GCF co-founder, creative managing partner and director of the spots John Trahar said, “Security Service has a real commitment to service. For banks and credit unions these days that is saying a lot. So we're thrilled to share the work that lets future members know that SSFCU's service is something they need to experience for themselves. Everyone at Security Service really embraced the way GCF works and they proved the power of a smart client.” The spots in the first TV campaign illustrate what service means and feels like to SSFCU members. Each begins with a friendly SSFCU rep saying he could try to describe a service product such as shared branching or mobile banking, but his use of air quotes suggests that bland, overused words won’t convey the emotional effect of his credit union’s offerings. “Service isn’t something you hear,” he intones. “It’s something you feel.” One GCF spot in the first campaign then cuts to a montage of humans – children, grandparents, multiethnic millennials, single ladies – enraptured in giddy giggles as they endure face-licks by adorable dogs and puppies in muted sunlight, on porches and staircases against the sound of upbeat music. Another ad in the same campaign cuts to a scene of average-guy Gary approaching a romantic restaurant to meet Veronica, an out-of-his-league, website-made match. A slow jam plays as Gary meets the tall, friendly beauty. She smiles and utters a line that no online dater who has had a brush with reality has ever heard: “Your profile picture doesn’t do you justice, handsome.” “Yep, feels like that,” each commercial concludes, cutting quickly back to the Security Service spokesperson. The tagline: “Feel how banking’s supposed to feel. Feel it for yourself, at Security Service Federal Credit Union.” Greg Stroud, VP Sales and Marketing at Security Service Federal Credit Union commented, “We are very excited to launch the new work we created with GCF and to share our message of outstanding service our members deserve. From concept to production all the way to launch, the process could not have been better. What I especially like about working with GCF is that the people that come with the idea actually execute the work. The goals and objectives stay true throughout the process and are reflected in the final product.” All three spots in the second campaign feature humorous, encouraging exchanges between SSFCU employees and their customers. In one, a harried mother reflects from her minivan on a recent date night with her husband, complete with flowers, Champagne and “not a single chicken finger.” A Security Service teller assures her she “can make it” until the next weekend’s date, providing the woman with wipes to mop up the drink thrown at her from the back seat. In another, a father of the bride laments that the cake his daughter wants “is bigger than my first house, the guest list is the phone book and people are allergic to food – so we’re serving every food.” A Security Service teller encourages him, “You’ve planned and saved smart for this wedding; everything’s going to be fine.” She then expresses her condolences that she won’t be able to attend, prompting the gentleman to grasp her hands and say, “Bless you.” Each of these commercials concludes: “Built by members, for members. Our service is personal.” About Greatest Common Factory GCF operates as a production company and a full service boutique advertising agency because lowering the barriers to production (communication, cost, time, red tape) lets us spend more time creating and improving content and less time meeting with outside teams about what might be possible. As a full-service agency, we can maintain a clear, consistent brand voice through each stage of a campaign, from ideation to execution. Simply put, we like to do more with less. We like to make things. Better. To learn more, visit http://gcfactory.com.
Online Profile
案例简介：奥斯汀的最常见的工厂制造的广告宣传为储蓄互助社 SSFCU 机构变成了意外，每天向人性化的服务 (Austin-2013年5月1日) 广告公司和公司生产的最常见的厂家 (GCF) 发起了两项活动的安全事务联邦信用社 SSFCU), 彰显了联邦保险和特许金融机构最高级的重点服务为其成员。 运动-涵盖八个电视节目，包括为拉美市场，收音机，和家庭以外的因素--作为全球合作框架的创意作品的信用合作社, 其中有 70 服务中心在德州，科罗拉多和犹他州。今天的电视节目开始旋转三个市场。媒体在圣安东尼奥的市场，SSFCU 为基础，包括本地网络分公司 KSAT-TV (ABC)，KENS-TV (CBS) 、 KABB-TV (狐狸)，WOAI-TV (NBC), 时代华纳有线电视公司和 KWEX-TV (悠)。 全球合作框架的共同创始人，斑点的创意是股东和董事约翰 Trahar 说，“安全服务的真正承诺。对于银行和信用合作社现在是说了很多。所以我们都很激动，分担工作，让未来成员知道 SSFCU 的服务就是为自己所需要的经验。每个人都在安全事务欣然接受了全球合作框架的工作，他们证明了电源的智能客户端。” 该点的电视宣传说明服务手段和感觉 SSFCU 成员。每个开头友情 SSFCU 记者说他可以试着描述的服务产品，如共享分支或移动银行，但其使用的空行情显示很乏味, 过度的话会不会表达的情绪影响的储蓄互助社的祭品。“服务不是你听到，” 他吟诵道。“这是你对她的感觉。” 一个全球合作框架现货中的第一场就削减像人类，爷爷奶奶，多民族的八零后, 女士-眉飞色舞的眼花缭乱的笑声，他们忍受着脸舔萌犬幼犬在柔和的阳光下，在走廊及楼梯的声音比较乐观的。 另一个广告的活动减少，平均的场面.呃.Gary 接近一个浪漫的餐厅，维罗妮卡，会带来一些他的联盟，网页制作比赛。一个缓慢堵塞在与加里开会的高大，友好的美丽。她笑着说出了线，没有在线戳中有刷与现实有听过: “您的个人资料图片不做你正义，帅气的。” “是的，感觉就像是，“ 每个商业最后，切割快速回到安全局发言人。的口号: “认为银行业应该感觉。感觉到自己，在安全局联邦储蓄互助社。” 格雷格 · 斯特罗德，销售和市场营销的副总裁安全局联邦信贷联盟发表了评论, “我们都很兴奋，推出了新的工作，我们建立全球合作和交流信息的优秀服务会员们值得拥有。从概念到生产的方式启动，过程再合适不过了。我特别喜欢与全球合作框架是随之而来的人的实际执行工作。目的和目标保持忠诚的整个过程中，并反映在最后产品。” 三个点的第二场特征幽默，鼓励 SSFCU 员工和顾客之间的交流。 一、使人厌烦的妈妈反映了她的小货车在最近一次约会之夜与她的丈夫，完整的花，香槟和 “不可单配。 “保安服务柜台向她保证，她“ 可以 ”，直到下一个周末的时间,提供的女人用抹布擦去喝扔在她的后面。 在另一个新娘的父亲感到惋惜的是，在蛋糕的女儿叫 “比我的第一家, 宾客名单的电话本和人有过敏反应的食物--所以我们做各种食品。 “保安服务柜员鼓励他，“ 你打算和保存了理性的婚礼。一切都不会有事的。”然后她对她表示，她不能参加，引发了抓住她的手中的这位先生说，“ 上帝保佑你。” 每个广告得出结论: “由成员的成员。我们的服务是个人。” 对最常见的厂家 全球合作框架的工作作为一个生产公司和一家提供全面服务的精品广告公司因降低壁垒来制作 (通信、成本、时间、红头文件) 让我们花更多的时间创造和改善内容和更少的时间与外部小组关于什么是可能的。作为服务代理，我们可以保持清晰，一致的品牌的声音通过每个阶段的活动，从思维方式执行。简单地说，我们要做更多的工作。我们想做的东西。好的。欲了解更多的访问 http://gcfactory.com 。
Online Profile
案例简介：Austin’s Greatest Common Factory Creates Ad Campaigns for Credit Union SSFCU Agency Turns to the Unexpected and the Everyday to Convey the Humanity in Service (Austin – May 1, 2013) Ad agency and production company Greatest Common Factory (GCF) has launched two campaigns for Security Service Federal Credit Union (SSFCU), spotlighting the federally insured and chartered financial institution’s focus on superlative service for its members. The campaigns – spanning eight television spots, including one for the Hispanic market; radio; and out-of-home elements – constitute GCF’s first creative work for the credit union, which has 70 service centers in Texas, Colorado and Utah. The TV spots begin rotating today in all three markets. Media in the San Antonio market, where SSFCU is based, include local network affiliates KSAT-TV (ABC), KENS-TV (CBS), KABB-TV (FOX), WOAI-TV (NBC), Time Warner Cable and KWEX-TV (Univision). GCF co-founder, creative managing partner and director of the spots John Trahar said, “Security Service has a real commitment to service. For banks and credit unions these days that is saying a lot. So we're thrilled to share the work that lets future members know that SSFCU's service is something they need to experience for themselves. Everyone at Security Service really embraced the way GCF works and they proved the power of a smart client.” The spots in the first TV campaign illustrate what service means and feels like to SSFCU members. Each begins with a friendly SSFCU rep saying he could try to describe a service product such as shared branching or mobile banking, but his use of air quotes suggests that bland, overused words won’t convey the emotional effect of his credit union’s offerings. “Service isn’t something you hear,” he intones. “It’s something you feel.” One GCF spot in the first campaign then cuts to a montage of humans – children, grandparents, multiethnic millennials, single ladies – enraptured in giddy giggles as they endure face-licks by adorable dogs and puppies in muted sunlight, on porches and staircases against the sound of upbeat music. Another ad in the same campaign cuts to a scene of average-guy Gary approaching a romantic restaurant to meet Veronica, an out-of-his-league, website-made match. A slow jam plays as Gary meets the tall, friendly beauty. She smiles and utters a line that no online dater who has had a brush with reality has ever heard: “Your profile picture doesn’t do you justice, handsome.” “Yep, feels like that,” each commercial concludes, cutting quickly back to the Security Service spokesperson. The tagline: “Feel how banking’s supposed to feel. Feel it for yourself, at Security Service Federal Credit Union.” Greg Stroud, VP Sales and Marketing at Security Service Federal Credit Union commented, “We are very excited to launch the new work we created with GCF and to share our message of outstanding service our members deserve. From concept to production all the way to launch, the process could not have been better. What I especially like about working with GCF is that the people that come with the idea actually execute the work. The goals and objectives stay true throughout the process and are reflected in the final product.” All three spots in the second campaign feature humorous, encouraging exchanges between SSFCU employees and their customers. In one, a harried mother reflects from her minivan on a recent date night with her husband, complete with flowers, Champagne and “not a single chicken finger.” A Security Service teller assures her she “can make it” until the next weekend’s date, providing the woman with wipes to mop up the drink thrown at her from the back seat. In another, a father of the bride laments that the cake his daughter wants “is bigger than my first house, the guest list is the phone book and people are allergic to food – so we’re serving every food.” A Security Service teller encourages him, “You’ve planned and saved smart for this wedding; everything’s going to be fine.” She then expresses her condolences that she won’t be able to attend, prompting the gentleman to grasp her hands and say, “Bless you.” Each of these commercials concludes: “Built by members, for members. Our service is personal.” About Greatest Common Factory GCF operates as a production company and a full service boutique advertising agency because lowering the barriers to production (communication, cost, time, red tape) lets us spend more time creating and improving content and less time meeting with outside teams about what might be possible. As a full-service agency, we can maintain a clear, consistent brand voice through each stage of a campaign, from ideation to execution. Simply put, we like to do more with less. We like to make things. Better. To learn more, visit http://gcfactory.com.
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基本信息
- 广告战役： #SSFCU - Security Service Federal Credit Union-影视-5344#
- 广告品牌： SSFCU - Security Service Federal Credit Union
- 发布日期： 2013-04-01
- 行业领域： 律师事务所 , 商务服务 , 金融/证券
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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Austin’s Greatest Common Factory Creates Ad Campaigns for Credit Union SSFCU Agency Turns to the Unexpected and the Everyday to Convey the Humanity in Service
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