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鸟类之书
案例简介：简要说明: 为了解决这个挑战，设计了一个促销活动，不仅丰富多彩，引人注目，而且还以一种有趣的方式传递了我们当地鸟类世界的知识。在前景中，不仅是一种特定的产品，也是一个通过光学和有趣的促销手段让人们关注儿童部分的机会, 因此，父母将成为格尔茨客户卡计划的一部分。 描述客户的简报: 格尔茨不仅在阿尔斯特塔尔购物中心作为一家特殊的儿童商店经营，还控制着德国各地格尔茨鞋店的许多儿童商店。在这些部分，你会发现高技能的专家，他们为 0 至 12 岁的儿童提供鞋子和配件。为了推动这些儿童的部分并推广更多，任务是创建一个促销活动, 这将提高这些部分的客户频率，并为 g ö rzt 客户卡计划赢得新客户。 描述你是如何到达最终设计的: 五颜六色的格尔茨鸟类世界出现在格尔茨为儿童鞋子留出的所有销售区域。为此，一个精心设计的鸟舍当然是不可或缺的: 一本关于我们有羽毛的朋友一起玩和惊叹的彩色书籍。还有五种不同的鞋带包装，以销售专用的形式, 它有助于提高格尔茨儿童鞋子销售领域的客户频率，并赢得格尔茨商店卡的客户。 表明市场的结果有多成功: 在过去的几年里，有许多促销活动，目的是刺激格尔茨儿童部门，并为格尔茨卡赢得更多客户。与格尔茨的鸟类世界相比，它们都更加复杂，成本更高。不管其他安排如何，为了获得成功，这都要归功于格尔茨客户卡计划的新申请。格尔茨的鸟类世界色彩缤纷，引人注目。它传播了收藏的热情，引起了数百份格尔茨卡的申请，比以前的任何推广都更有效。
鸟类之书
案例简介：Brief Explanation: To resolve the challenge, a promotion was designed which is not only colourful and eye-catching but also transfers knowledge about our local world of birds in a playful way. In the foreground was not only one particular product but also the opportunity to bring attention to the children’s sections by optical and playful means of promotion, so parents will become a part of the Görtz customer card programme. Describe the brief from the client: Görtz runs not only in the Alstertal shopping centre as a special children’s shop but also controls many children's sections in Görtz shoe stores all over Germany. In these sections, you will find highly skilled experts, who offer shoes and accessories for children in between the ages of 0 and 12 years. In order to push these children’s sections and popularise them more, it was the task to create a promotion, which will bring up the customer frequency in these sections and win new customers for the Görzt customer card programme. Description of how you arrived at the final design: The colourful Görtz world of birds presents itself in all the Görtz sales areas set aside for children’s shoes. For this purpose, a lovingly designed birdhouse is of course indispensable: a big colourful book all about our feathered friends to play with and marvel at. Along with five different bird packagings for shoelaces, in the form of sales special, it has served to increase customer frequency in the Görtz sales areas for children’s shoes and to win over customers for the Görtz store card. Indication of how successful the outcome was in the market: In the past years there have been many promotions with the intention of stimulating the Görtz children’s sections and to win more customers for the Görtz card. Comparing to the Görtz world of birds all of them were much more complex and resulted in more cost. Regardless of other arrangements, in order to be successful it comes down to new applications for the Görtz customer card programme. The Görtz world of birds was colourful and eye-catching. It spread the passion of collection, caused hundreds of applications for the Görtz card and was more effective than any promotion before.
Book of Birds
案例简介：简要说明: 为了解决这个挑战，设计了一个促销活动，不仅丰富多彩，引人注目，而且还以一种有趣的方式传递了我们当地鸟类世界的知识。在前景中，不仅是一种特定的产品，也是一个通过光学和有趣的促销手段让人们关注儿童部分的机会, 因此，父母将成为格尔茨客户卡计划的一部分。 描述客户的简报: 格尔茨不仅在阿尔斯特塔尔购物中心作为一家特殊的儿童商店经营，还控制着德国各地格尔茨鞋店的许多儿童商店。在这些部分，你会发现高技能的专家，他们为 0 至 12 岁的儿童提供鞋子和配件。为了推动这些儿童的部分并推广更多，任务是创建一个促销活动, 这将提高这些部分的客户频率，并为 g ö rzt 客户卡计划赢得新客户。 描述你是如何到达最终设计的: 五颜六色的格尔茨鸟类世界出现在格尔茨为儿童鞋子留出的所有销售区域。为此，一个精心设计的鸟舍当然是不可或缺的: 一本关于我们有羽毛的朋友一起玩和惊叹的彩色书籍。还有五种不同的鞋带包装，以销售专用的形式, 它有助于提高格尔茨儿童鞋子销售领域的客户频率，并赢得格尔茨商店卡的客户。 表明市场的结果有多成功: 在过去的几年里，有许多促销活动，目的是刺激格尔茨儿童部门，并为格尔茨卡赢得更多客户。与格尔茨的鸟类世界相比，它们都更加复杂，成本更高。不管其他安排如何，为了获得成功，这都要归功于格尔茨客户卡计划的新申请。格尔茨的鸟类世界色彩缤纷，引人注目。它传播了收藏的热情，引起了数百份格尔茨卡的申请，比以前的任何推广都更有效。
Book of Birds
案例简介：Brief Explanation: To resolve the challenge, a promotion was designed which is not only colourful and eye-catching but also transfers knowledge about our local world of birds in a playful way. In the foreground was not only one particular product but also the opportunity to bring attention to the children’s sections by optical and playful means of promotion, so parents will become a part of the Görtz customer card programme. Describe the brief from the client: Görtz runs not only in the Alstertal shopping centre as a special children’s shop but also controls many children's sections in Görtz shoe stores all over Germany. In these sections, you will find highly skilled experts, who offer shoes and accessories for children in between the ages of 0 and 12 years. In order to push these children’s sections and popularise them more, it was the task to create a promotion, which will bring up the customer frequency in these sections and win new customers for the Görzt customer card programme. Description of how you arrived at the final design: The colourful Görtz world of birds presents itself in all the Görtz sales areas set aside for children’s shoes. For this purpose, a lovingly designed birdhouse is of course indispensable: a big colourful book all about our feathered friends to play with and marvel at. Along with five different bird packagings for shoelaces, in the form of sales special, it has served to increase customer frequency in the Görtz sales areas for children’s shoes and to win over customers for the Görtz store card. Indication of how successful the outcome was in the market: In the past years there have been many promotions with the intention of stimulating the Görtz children’s sections and to win more customers for the Görtz card. Comparing to the Görtz world of birds all of them were much more complex and resulted in more cost. Regardless of other arrangements, in order to be successful it comes down to new applications for the Görtz customer card programme. The Görtz world of birds was colourful and eye-catching. It spread the passion of collection, caused hundreds of applications for the Görtz card and was more effective than any promotion before.
鸟类之书
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Book of Birds
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基本信息
- 广告战役： #Görtz-设计与品牌-53e4#
- 广告品牌： Görtz
- 发布日期： 2000
- 行业领域： 服装配饰 , 穿着/装扮
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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