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我必须是我
案例简介：吉百利旨在创造一个欢乐的时刻，其新的 “玻璃半制作” 吉百利牛奶电视广告，由萨奇和萨奇约翰内斯堡, 他提出了飞行鸵鸟的创新概念。“目的是让人们在吃吉百利牛奶时感受到同样的快乐，所以我们想出了使用鸵鸟的想法，并认为鸵鸟, 作为一只鸟，会在飞行中找到终极快乐,所以我们的鸵鸟去跳伞，”萨奇和萨奇约翰内斯堡的执行创意总监说,
我必须是我
案例简介：Cadbury aims to create a moment of joy with its new ‘Glass and a Half Full Production’ Cadbury Dairy Milk TV commercial, created by Saatchi & Saatchi Johannesburg, who came up with the innovative concept of a flying Ostrich. “The brief was to make people feel the same joy they experience when they eat Cadbury Dairy Milk, so we came up with the idea of using an Ostrich and thought that an Ostrich , being a bird, would find the ultimate joy in flying, so our Ostrich goes sky diving,” says Saatchi & Saatchi Johannesburg’s Executive Creative Director,
I gotta be me
案例简介：吉百利旨在创造一个欢乐的时刻，其新的 “玻璃半制作” 吉百利牛奶电视广告，由萨奇和萨奇约翰内斯堡, 他提出了飞行鸵鸟的创新概念。“目的是让人们在吃吉百利牛奶时感受到同样的快乐，所以我们想出了使用鸵鸟的想法，并认为鸵鸟, 作为一只鸟，会在飞行中找到终极快乐,所以我们的鸵鸟去跳伞，”萨奇和萨奇约翰内斯堡的执行创意总监说,
I gotta be me
案例简介：Cadbury aims to create a moment of joy with its new ‘Glass and a Half Full Production’ Cadbury Dairy Milk TV commercial, created by Saatchi & Saatchi Johannesburg, who came up with the innovative concept of a flying Ostrich. “The brief was to make people feel the same joy they experience when they eat Cadbury Dairy Milk, so we came up with the idea of using an Ostrich and thought that an Ostrich , being a bird, would find the ultimate joy in flying, so our Ostrich goes sky diving,” says Saatchi & Saatchi Johannesburg’s Executive Creative Director,
我必须是我
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I gotta be me
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