"What Lives Inside": Official Trailer|短视频|广告营销案例【ADGuider广告指南】

“里面住着什么”: 官方预告片

案例简介：戴尔和英特尔将于 2015年3月25日在 Hulu 推出新的社交电影《生活在里面》新闻亮点戴尔与英特尔合作推出全新的社交电影《内心的生活》; 社交电影的第一集将于 3月25日在 Hulu 独家播出，新剧集将首播四周。电影明星科林 · 汉克斯，金球奖得主 j.K.西蒙斯和凯瑟琳 · 奥哈拉由两届奥斯卡得主罗伯特 · 斯特罗姆伯格执导，他最后一次执导《玛琳菲森》得克萨斯州圆石，2015年3月11日 -- 3月25日，戴尔公司和英特尔公司将首次推出他们最新的社交电影，名为 “内部生活”，是 “内部电影” 系列的第四部, 专门在 Hulu。这部电影由两届奥斯卡得主罗伯特 · 斯特罗姆伯格 (《玛琳菲森》) 执导，最近的金球奖得主 j.K.西蒙斯 (“挥鞭”) 、科林 · 汉克斯 (电视节目中的 “法戈”) 和凯瑟琳 · 奥哈拉 (“最佳节目”)，以及世界上最薄的平板电脑, 采用英特尔的全新 Dell Venue 8 7000 系列平板电脑®RealSense™快照和英特尔®AtomTM 处理器。新剧集将在 Hulu 首播四周，从 5月6日开始，完整系列将在 WhatLivesInside.com 和 YouTube 上发布。《内部片》是运营时间最长的品牌内容系列，并不断采用新的流派和社交活动，从惊悚片、浪漫片、科幻小说到现在的幻想。今年的社交部分包括斯特龙伯格邀请公众与他合作，通过提交角色草图和图纸来完成这部电影，以便潜在地融入故事。从 1月13日到 3月9日，提交的作品在 www.WhatLivesInside.com 上被接受，获奖作品由斯特龙伯格亲自挑选并出现在电影中。当电影首映时，观众将有机会看到哪些作品被选择出现在电影的最终版本中。这部电影围绕着泰勒 (汉克斯)，他是一位缺席的父亲的儿子，他发现自己在一次自我发现的旅程中。他的父亲 (西蒙斯) 是一位著名的儿童木偶师，因其创造力而广受赞誉。去世后，泰勒发现了他父亲创作的一个神秘世界，并发现自己在一次冒险中，这将很快释放自己的创造力。采用英特尔技术的戴尔 Venue 8 7000 系列平板电脑®RealSense™快照在电影中扮演一个关键角色，陪伴泰勒在旅程的每一步，并帮助释放他的创造力。该产品以有机的方式融入观看体验，其独特的功能成为泰勒这位新兴艺术家展示作品的完美工具。令人惊叹的有机发光二极管 (OLED) 无限边缘到边缘屏幕，超过 400万像素，捕捉到了他创作的丰富而饱和的色彩。平板电脑也是第一个集成英特尔®RealSense™快照技术捕捉每一张照片的深度图，使泰勒能够在旅途中进行即时测量。戴尔北美市场消费者和小企业执行董事玛丽莎 · 塔尔顿 (Marissa Tarleton) 表示: “戴尔对创新的承诺通过 '内部生活' 的镜头而令人震惊地体现出来。”。“在这个项目上与英特尔合作，将使我们能够继续激励消费者，培养新老社交电影迷的创造力，并在这些社区中推广新的计算浪潮。我们的产品一直处于创新的前沿，现在，通过 “内部电影” 系列，我们能够向消费者展示一种独特的产品营销方法。" 这是戴尔第一次与获奖导演和演员合作制作好莱坞质量的电影。该系列现已进入第四年，已经与一系列顶尖人才合作。过去的电影都有好莱坞明星，如哈维 · 凯特尔、艾美奖和托弗 · 格雷斯，这些电影一再赢得艾美奖和戛纳委员会以及全球 2亿观众的钦佩。英特尔合作伙伴营销副总裁道格 · 帕克 (Doug Parker) 表示: “这部社交电影提供了一种引人入胜的独特方式，通过戴尔 Venue 8 7000 系列展示英特尔实感技术的能力。”。观众可以访问 www.WhatLivesInside.com 或 www.Facebook.com/insidefilms，查看提交的角色草图，以便有机会在电影中展示。粉丝们还可以观看导演的视频和幕后视频。

“里面住着什么”: 官方预告片

案例简介：Dell and Intel To Debut New Social Film ‘What Lives Inside’ On March 25, 2015 on Hulu NEWS HIGHLIGHTS• Dell premieres all-new social film, “What Lives Inside,” in collaboration with Intel; visit www.whatlivesinside.com• The first episode of the social film will be streamed exclusively on Hulu on March 25 and new episodes will premiere for four weeks• Film stars Colin Hanks, Golden Globe winner J.K. Simmons and Catherine O’Hara were directed by two-time Oscar-winner Robert Stromberg, who last directed “Maleficent” ROUND ROCK, Texas, March 11, 2015 – On March 25, Dell Inc. and Intel Corporation will debut their latest social film titled, “What Lives Inside,” the fourth in the ‘Inside Films’ series, exclusively on Hulu. The film was directed by two-time Oscar-winner Robert Stromberg (“Maleficent”) and stars recent Golden Globe winner J.K. Simmons (“Whiplash”), Colin Hanks (TV’s “Fargo”) and Catherine O’Hara (“Best In Show”), along with the world’s thinnest tablet, the new Dell Venue 8 7000 Series tablet with Intel® RealSense™ snapshot and an Intel® AtomTM processor. New episodes will premiere for four weeks on Hulu and starting May 6, the full series will be available on WhatLivesInside.com and on YouTube. ‘Inside Films’ is the longest-running branded content series and has continually adopted new genres and social activations ranging from thriller, romance, science fiction and now fantasy. This year’s social component involved Stromberg inviting the public to collaborate with him to complete the film by submitting character sketches and drawings for potential inclusion in the story. Submissions were accepted on www.WhatLivesInside.com from Jan. 13 through March 9, and the winning drawings were handpicked by Stromberg and appear in the film. When the film premieres, viewers will have the chance to see which submissions were chosen to appear in the final version of the film. The film centers around Taylor (Hanks), the son of an absentee father who finds himself on a journey of self-discovery. His father (Simmons) was a well-known and acclaimed children’s puppeteer who was widely celebrated for his creativity. After his passing, Taylor discovers a mysterious world of his dad’s creation and finds himself on an adventure that will soon unlock his own creativity. The Intel-powered Dell Venue 8 7000 Series tablet with Intel® RealSense™ snapshot plays a critical character in the film, accompanying Taylor on every step of the journey and helping to unlock his creativity. Integrated into the viewing experience in an organic manner, the product’s unique features become the perfect tools for the emerging artist in Taylor to showcase his work. The stunning organic light-emitting diodes (OLED) infinity edge-to-edge screen with more than 4 million pixels captures the rich and saturated colors of his creations. The tablet is also the first to integrate the Intel® RealSense™ Snapshot technology that captures a depth map for every picture taken, allowing Taylor to make instant measurements on his journey. “Dell’s commitment to innovation is brought to life stunningly through the lens of ‘What Lives Inside,’” said Marissa Tarleton, executive director of Consumer and Small Business, North America Marketing for Dell. “Working with Intel on this project will allow us to continue to inspire consumers, foster creativity among social film fans new and old, and promote the new wave of computing among these communities. Our products have always been at the forefront of innovation and now, through the ‘Inside Films’ series, we have been able to showcase a unique approach to marketing products to consumers.” This is the first time Dell has collaborated with an award-winning director and cast to produce a Hollywood-quality film. The series, now in its fourth year, has worked with a range of top talent. Past films have featured Hollywood stars such as Harvey Keitel, Emmy Rossum and Topher Grace, and the films have repeatedly won the admiration of Emmy and Cannes committees as well as over 200 million viewers worldwide. “This social film provides an engaging and unique way to showcase the capabilities of the Intel RealSense technology through the Dell Venue 8 7000 series,” said Doug Parker, vice president of Intel Partner Marketing. Viewers can visit www.WhatLivesInside.com or www.Facebook.com/insidefilms to view the character sketches that were submitted for the chance to be featured in the film. Fans can also view the director's video and the behind the scenes video.