Sound skills|海报/平面|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

声音技能

案例简介：今天，皇家空军正在发起一场新的运动，以促进招聘使用外语的情报人员。为了帮助找到潜在的候选人，WCRS 开发了 “声音技能”，这是一个在线测试，居住在英国皇家空军网站上，旨在评估用户的选择性听觉注意 (选择性听觉)。测试要求人们听不同的场景，并问玩家一个与他们听到的有关的问题。这些场景使用双耳声音通过标准耳机创造沉浸式 3D 体验, 已经被仔细设计来评估人们是否具备在这个角色中表现出色所需的技能，并且随着测试的进行变得越来越困难。

声音技能

案例简介：Today the Royal Air Force is launching a new campaign to boost recruitment for intelligence roles working with foreign languages. To help find prospective candidates, WCRS has developed ‘Sound Skills’, an online test that lives on the RAF website, designed to assess users’ selective auditory attention (selective hearing). The test asks people to listen to different scenarios and asks the player a question relating to what they heard. The scenarios, which use binaural sound to create an immersive 3D experience through a standard pair of headphones, have been carefully designed to evaluate whether people have the skills required to excel in the role and get increasingly difficult as the test goes on.