Co-op has launched a new out of home campaign for summer using its first hyper-local approach that champions its investment in local communities.The new hyper local OOH sees bespoke creatives linking the community where the message appears with the causes funded by the Co-op’s three businesses – Food, Funeral and Insurance.This innovative approach delivered in partnership with out-of-home and location marketing specialist Posterscope and media agency Carat, supports Co-op’s multi-million-pound advertising campaign 'It’s what we do'.The campaign, which was created by Lucky Generals, is the first time all three of Co-op’s modern businesses have been brought together into one overarching marketing strategy.In support, Co-op’s OOH marries commercial and community messaging and features real-life beneficiaries of Co-op’s Local Community Fund and other initiatives that Co-op supports. For example, a food advertisement features the message ‘Our tea gives Warrington Mencap a break’.