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    UNIVERSAL TYPEFACE短视频广告营销案例

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    通用字体

    案例简介:创意执行: 该项目完全实现为一个可扩展的 web 应用程序,可以在移动和桌面设备上运行。 为了避免鼠标不自然地输入字母,默认情况下,用户通过移动连接解决方案进行贡献。他们所需要做的就是输入代码,将他们的触摸屏设备与他们的 windows 或 OS X 电脑同步。 Facebook 的登录使得该平台上的额外停留变得值得,并促进了该项目的传播。 由于实验刚刚开始,结果远非最终结果。 然而,输入的字符数量以及涉及的国家正在不断更新,可以在网站上查看。 就像今天的世界一样,它是动态的,以一种非常直接的方式不断变化 -- 通用笔使通用字体成为可能。 Bic Cristal 圆珠笔是有史以来最畅销的笔。我们希望,我们没有改变这一点。 克里斯托圆珠笔由 Bic 生产 1000亿多种商品,是有史以来最畅销的笔。它可以被称为世界上的笔 -- 通用笔。 然而,这支笔是如此的普遍,如此的商品,以至于它几乎没有得到应有的关注。我们的任务是改变这一点,尤其是在精通设计的网络社区,在那里,手工写作的概念乍一看似乎有点违背直觉。 想法是: 如果有通用笔,也应该有通用笔迹。实验时间到了。 在 www.theuniversaltypeface.com 上,我们首先关注设计,尤其是精通字体的用户,他们输入自己的笔迹,然后成为通用字体的一部分 -- 一个不断变化的字体, 不断发展的字体,可以在开发的不同阶段下载,然后渗透到更广泛的用户群。 本质上,它是人类笔迹的第一个人群来源。

    通用字体

    案例简介:Creative Execution: The project was entirely realised as a scalable web app that works on mobile as well as on desktop devices. To avoid the unnatural input of letters by mouse computer users contribute by default via a mobile connect solution. All they needed to do was punch in a code, to synchronize their touchscreen device with their windows or OS X computer. A facebook login made additional stays on the platform worthwhile and furthered the spread of the project. As the experiment has just started, results are far from being final. However the number of characters entered as well as countries involved are constantly being updated and can be viewed on the site. Like today’s world it’s dynamic and continuously changing in a very hands on, direct way – the universal typeface made possible by the universal pen. The Bic Cristal ballpoint is the best selling pen ever. We hope, we didn’t change that. With over 100 Billion items produced by Bic, the Cristal ballpoint pen is the best selling pen ever. It can be called the world’s pen – the universal pen. Yet this pen is so universal, such a commodity that it hardly gets the attention it deserves. We were tasked to change that, especially in the design-savvy community on the web, where the concept of writing by hand seems kind of counter-intuitive at first glance. The idea: If there’s a universal pen, there should be a universal handwriting, too. Time for an experiment. On www.theuniversaltypeface.com we firstly address design and especially typography-savvy users, who enter their own handwriting, which then becomes part of the universal typeface – an ever-changing, evolving font that can be downloaded at various stages of development, which then trickles down to a broader user base. In essence it’s the first crowd sourced cross-section of human handwriting.

    UNIVERSAL TYPEFACE

    案例简介:创意执行: 该项目完全实现为一个可扩展的 web 应用程序,可以在移动和桌面设备上运行。 为了避免鼠标不自然地输入字母,默认情况下,用户通过移动连接解决方案进行贡献。他们所需要做的就是输入代码,将他们的触摸屏设备与他们的 windows 或 OS X 电脑同步。 Facebook 的登录使得该平台上的额外停留变得值得,并促进了该项目的传播。 由于实验刚刚开始,结果远非最终结果。 然而,输入的字符数量以及涉及的国家正在不断更新,可以在网站上查看。 就像今天的世界一样,它是动态的,以一种非常直接的方式不断变化 -- 通用笔使通用字体成为可能。 Bic Cristal 圆珠笔是有史以来最畅销的笔。我们希望,我们没有改变这一点。 克里斯托圆珠笔由 Bic 生产 1000亿多种商品,是有史以来最畅销的笔。它可以被称为世界上的笔 -- 通用笔。 然而,这支笔是如此的普遍,如此的商品,以至于它几乎没有得到应有的关注。我们的任务是改变这一点,尤其是在精通设计的网络社区,在那里,手工写作的概念乍一看似乎有点违背直觉。 想法是: 如果有通用笔,也应该有通用笔迹。实验时间到了。 在 www.theuniversaltypeface.com 上,我们首先关注设计,尤其是精通字体的用户,他们输入自己的笔迹,然后成为通用字体的一部分 -- 一个不断变化的字体, 不断发展的字体,可以在开发的不同阶段下载,然后渗透到更广泛的用户群。 本质上,它是人类笔迹的第一个人群来源。

    UNIVERSAL TYPEFACE

    案例简介:Creative Execution: The project was entirely realised as a scalable web app that works on mobile as well as on desktop devices. To avoid the unnatural input of letters by mouse computer users contribute by default via a mobile connect solution. All they needed to do was punch in a code, to synchronize their touchscreen device with their windows or OS X computer. A facebook login made additional stays on the platform worthwhile and furthered the spread of the project. As the experiment has just started, results are far from being final. However the number of characters entered as well as countries involved are constantly being updated and can be viewed on the site. Like today’s world it’s dynamic and continuously changing in a very hands on, direct way – the universal typeface made possible by the universal pen. The Bic Cristal ballpoint is the best selling pen ever. We hope, we didn’t change that. With over 100 Billion items produced by Bic, the Cristal ballpoint pen is the best selling pen ever. It can be called the world’s pen – the universal pen. Yet this pen is so universal, such a commodity that it hardly gets the attention it deserves. We were tasked to change that, especially in the design-savvy community on the web, where the concept of writing by hand seems kind of counter-intuitive at first glance. The idea: If there’s a universal pen, there should be a universal handwriting, too. Time for an experiment. On www.theuniversaltypeface.com we firstly address design and especially typography-savvy users, who enter their own handwriting, which then becomes part of the universal typeface – an ever-changing, evolving font that can be downloaded at various stages of development, which then trickles down to a broader user base. In essence it’s the first crowd sourced cross-section of human handwriting.

    通用字体

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    UNIVERSAL TYPEFACE

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