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加拿大地球日，家乡英雄: 自行车斗篷
案例简介：
加拿大地球日，家乡英雄: 自行车斗篷
案例简介：
Earth Day Canada, Hometown Hero: Bike Cape
案例简介：
Earth Day Canada, Hometown Hero: Bike Cape
案例简介：
加拿大地球日，家乡英雄: 自行车斗篷
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Earth Day Canada, Hometown Hero: Bike Cape
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案例详情
Are you an environmental hero? EARTHDAY.CA/HOMETOWN Media placement was the key to the success of these ads. We wanted to engage our target by creating out-of-the-ordinary changes to places where environmentalists are often found. We ultimately decided that bike lanes would be the ideal spot, and so we made the bicycle symbols in bike lanes into mini guerilla advertisements. By using washable, eco-friendly paint to draw a cape onto the bike lane people and attaching a call to action, environmentalists were engaged in an unexpected way.
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