Creating the world around us|海报/平面|广告营销案例【ADGuider广告指南】

创造我们周围的世界

案例简介：恩根的化学品和特殊产品部门在 10月初打破的简单但极其优雅的激活中强调了它对我们世界的积极影响。与该公司的石油品牌相比，这是一个相对未知的品牌, 化学品和特殊产品希望向其他 Engen 员工展示它的能力以及它在将创新和有效的产品引入南非家庭和企业方面发挥的作用。该机构的回应是委托开普敦艺术家 Lynette Bester 建造一个完全由恩根化学品和特殊产品参与创作的真人大小的房间。开普敦 Draftfcb 的执行创意总监迈克 · 巴恩韦尔解释道: “因为他们有能力无中生有地创造一些东西, 恩根化学和特殊产品部门的人不仅仅是化学家和科学家。 “他们是炼金术士、魔术师、创造者和艺术家……并且参与创造我们每天接触的几乎所有东西，从塑料容器到多表面清洁剂、油漆和焦油道路。这些产品实际上创造了我们周围的世界。 “然而，该部门的存在没有被注意到，不仅是使用这些产品的普通南非人，也是公司的其他员工。 “这种激活证明了恩根化学品和特殊产品实际上是 '创造你周围的世界' 的概念。一个简单的想法，由 Lynette Bester 完美地赋予生命。" 为了最大限度地发挥影响力，Draftfcb Cape Town 将 Bester 在路演中创建的房间建在恩根南非各地办公室的门厅里。安装支持 3D 桌面下降，拉横幅, 海报和 micosite 也解释了房间是如何创建的，并为游客提供了赢得 50 个篮子中的一个的机会，这些篮子是由该部门参与创建的各种产品组成的。 Engen 化学品和特殊产品营销经理 Sithsaba Xhala 对这项活动非常满意，称它在短暂的时间内遇到了。 “这场运动打破了恩根传统内部通信的混乱。它有效地提高了该司在内部的形象，并促进了内部各司之间的合作。"

创造我们周围的世界

案例简介：Engen’s Chemicals and Special Products division has highlighted the positive impact it has on our world in a simple yet extremely elegant activation that broke early in October this year. A relative unknown compared to the company’s petroleum brand, Chemicals and Special Products wanted to demonstrate to other Engen employees its abilities and the role it has played in bringing innovative and effective products into South African homes and businesses. The agency’s response was to commission Lynette Bester, a Cape Town based artist, to build a life-size room made entirely from the products Engen Chemicals and Special Products have a hand in creating. Executive Creative Director at Draftfcb Cape Town, Mike Barnwell explained: “Because of their ability to create something out of nothing, the people at Engen’s Chemicals and Special Products division should be seen as more than just chemists and scientists. “They are alchemists, magicians, creators and artists ... and have a hand in creating almost everything we touch every day from plastic containers to multi-surface cleaners, paints and tar roads. These products literally create the world around us. “However, the division’s existence goes unnoticed, not only by ordinary South Africans who use these products but by other employees of the company. “This activation demonstrates the notion that Engen Chemicals and Special Products quite literally ‘Creates the world around you’. A simple idea, beautifully brought to life by Lynette Bester.” To maximize impact, Draftfcb Cape Town took the room created by Bester on a road show and erected it in the foyers of Engen’s offices across South Africa. The installation was supported with 3D desk drops, pull-up banners, posters and a micosite which explained how the room was created as well and offered visitors the chance to win one of 50 hampers made up of the various products the division has a hand in creating. Engen Chemicals and Special Products Marketing Manager, Sithsaba Xhala, is exceptionally pleased with the campaign, saying it met the brief spot on. “This campaign broke through the clutter of conventional internal communications at Engen. It effectively raised the division’s profile internally and promoted collaboration between internal divisions.”