案例简介：兄弟姐妹为 ZOOPLA 发起新运动 2018年12月21日: 兄弟姐妹为房地产网站 Zoopla 推出了 Jess 和 Debs，这两只相关的幽默隐士螃蟹正在房地产市场上导航。Zoopla “螃蟹” 是最初于 2017年发起的 “螃蟹” 运动的延续。 这是兄弟姐妹制作的第一件作品，因为所有的姐妹品牌 -- Zoopla 、 uSwitch 、 Prime Location 和 Money.co.uk -- 都在今年早些时候合并到该机构。 该机构听取了让 Zoopla 成为消费者显而易见的选择的简报，展示了 Zoopla 的工具和功能使其成为销售、购买和租赁房产的最佳场所。 兄弟姐妹与阿德曼合作-奥斯卡奖®获奖工作室-创建两个新的 CGI 动画角色，他们建立在 Zoopla 受欢迎的螃蟹运动之上。 Debs 对她的 “搬家情绪板” 非常满意，但是当 Jess 告诉她 Zoopla 为你做这一切 -- 创建搜索区域，显示运行成本, 跟踪当地房价 -- 德布斯拿出她的董事会，直接去动物园。终点是 “更聪明的财产”。 Jess 和 Debs 也将出现在 OOH 网站上，海报宣传 Zoopla 的规模和专业知识。 Zoopla 的竞选活动于 12月26日中断，将在整个 2019 向两个不同的受众群体传达关键信息。对于那些想购买或租赁的人来说，兄弟姐妹的创意表明，Zoopla 拥有大量的房产和合适的搜索工具，可以让你更容易找到完美的家。接下来将会有额外的创意，针对那些想卖掉房子的人。 Zoopla 的首席营销官加里 · 布拉马尔说: “我们的目标是成为英国第一大房地产目的地，我们最新的广告活动突出了我们为那些想购买或出租的人提供的独特属性。 我们大量创新、准确、数据驱动的工具有助于更智能的搜索，并帮助引导人们顺利走向完美的家园。当人们的思想转向积极的变化，这对许多人来说意味着一个新的居住地和一个新的家，Zoopla 和我们的代理人将成为头脑的前沿。" 兄弟姐妹公司首席执行官马特 · 查尔顿说, “将他们所有的品牌整合到我们身上是一种难以置信的信心投票，我们已经利用我们的创意技能和能力创造了辉煌的角色，希望能将螃蟹提升到一个全新的水平。” 阿德曼导演达伦 · 杜比基补充道: “这是为 Zoopla 创造一个有特色的寄居蟹组合的激动人心的任务。弄清楚我们需要让他们生活的个性水平 -- 给他们细致入微的手势，让观众相信他们内心深处有两个真正的角色 -- 坚定地加入了邻里友谊, 只要他们还记得，他们就一起搬来搬去。 “我们希望我们已经帮助为这些螃蟹角色创造了一个蓝图，让他们能够从海边更远的地方冒险…… 可能会在旅途中遇到其他朋友。"

案例简介：BROTHERS & SISTERS LAUNCHES NEW CAMPAIGN FOR ZOOPLA 21st December 2018: Brothers & Sisters’ first campaign for property website Zoopla introduces Jess and Debs, two relatable, humorous hermit crabs who are navigating the property market. The Zoopla ‘Crabs’ are a continuation of the ‘Crabs’ campaign that was originally launched in 2017. It is the first work Brothers & Sisters has produced since all of the sister brands - Zoopla, uSwitch, Prime Location and Money.co.uk – were consolidated into the agency earlier this year. The agency was briefed to make Zoopla the obvious choice for consumers by demonstrating that its tools and features make it the best place to sell, buy and rent property. Brothers & Sisters worked with Aardman – the Academy Award® winning studio – to create two new CGI animated characters who build on Zoopla’s popular crab campaign. Debs is very pleased with her “moving house mood board,” but when Jess tells her that Zoopla does it all for you – creates search areas, shows running costs, tracks local house prices – Debs chucks out her board and goes straight to Zoopla. The end-line is “Smarter about property.” Jess and Debs will also appear on OOH sites, with posters promoting the scale and expertise of Zoopla. Zoopla’s campaign breaks on 26th December and will run throughout 2019 taking key messages to two different audience groups. For those looking to buy or rent, Brothers and Sisters’ creative shows that Zoopla has the volume of properties and the right search tools to make finding your perfect home easier. This will be followed with additional creative targeting people who want to sell their homes. Zoopla’s Chief Marketing Officer Gary Bramall said: “Our aim is to be the UK’s number 1 property destination and our latest advertising campaign highlights the unique attributes we provide for those looking to buy or rent. Our plethora of innovative, accurate, data-driven tools make for a smarter search and help guide people smoothly toward their perfect home. When people’s thoughts turn to positive change, which for many will mean a new place to live and a new home, Zoopla and our agents will be front-of-mind.” Matt Charlton, CEO at Brothers & Sisters said, “It’s an incredible vote of confidence to consolidate all their brands into us and we have used our creative skills and ability to create brilliant characters to take Crabs on to hopefully a whole new level” Aardman Director Darren Dubicki added: "This was the exciting task in creating a characterful Hermit crab duo for Zoopla. Figuring out the level of personality we’d need to bring them to life – giving them nuanced gestures so the audience believes there’s two real characters deep within their shells – firmly joined in neighbourly friendship, and moved around together for as long as they remember. “We hope that we’ve helped to create a blueprint for these crab characters, allowing them to venture further afield from the seaside… possibly meeting other friends along the way.”

搬家心情板 | Moodboard

案例简介：兄弟姐妹为 ZOOPLA 发起新运动 2018年12月21日: 兄弟姐妹为房地产网站 Zoopla 推出了 Jess 和 Debs，这两只相关的幽默隐士螃蟹正在房地产市场上导航。Zoopla “螃蟹” 是最初于 2017年发起的 “螃蟹” 运动的延续。 这是兄弟姐妹制作的第一件作品，因为所有的姐妹品牌 -- Zoopla 、 uSwitch 、 Prime Location 和 Money.co.uk -- 都在今年早些时候合并到该机构。 该机构听取了让 Zoopla 成为消费者显而易见的选择的简报，展示了 Zoopla 的工具和功能使其成为销售、购买和租赁房产的最佳场所。 兄弟姐妹与阿德曼合作-奥斯卡奖®获奖工作室-创建两个新的 CGI 动画角色，他们建立在 Zoopla 受欢迎的螃蟹运动之上。 Debs 对她的 “搬家情绪板” 非常满意，但是当 Jess 告诉她 Zoopla 为你做这一切 -- 创建搜索区域，显示运行成本, 跟踪当地房价 -- 德布斯拿出她的董事会，直接去动物园。终点是 “更聪明的财产”。 Jess 和 Debs 也将出现在 OOH 网站上，海报宣传 Zoopla 的规模和专业知识。 Zoopla 的竞选活动于 12月26日中断，将在整个 2019 向两个不同的受众群体传达关键信息。对于那些想购买或租赁的人来说，兄弟姐妹的创意表明，Zoopla 拥有大量的房产和合适的搜索工具，可以让你更容易找到完美的家。接下来将会有额外的创意，针对那些想卖掉房子的人。 Zoopla 的首席营销官加里 · 布拉马尔说: “我们的目标是成为英国第一大房地产目的地，我们最新的广告活动突出了我们为那些想购买或出租的人提供的独特属性。 我们大量创新、准确、数据驱动的工具有助于更智能的搜索，并帮助引导人们顺利走向完美的家园。当人们的思想转向积极的变化，这对许多人来说意味着一个新的居住地和一个新的家，Zoopla 和我们的代理人将成为头脑的前沿。" 兄弟姐妹公司首席执行官马特 · 查尔顿说, “将他们所有的品牌整合到我们身上是一种难以置信的信心投票，我们已经利用我们的创意技能和能力创造了辉煌的角色，希望能将螃蟹提升到一个全新的水平。” 阿德曼导演达伦 · 杜比基补充道: “这是为 Zoopla 创造一个有特色的寄居蟹组合的激动人心的任务。弄清楚我们需要让他们生活的个性水平 -- 给他们细致入微的手势，让观众相信他们内心深处有两个真正的角色 -- 坚定地加入了邻里友谊, 只要他们还记得，他们就一起搬来搬去。 “我们希望我们已经帮助为这些螃蟹角色创造了一个蓝图，让他们能够从海边更远的地方冒险…… 可能会在旅途中遇到其他朋友。"

搬家心情板 | Moodboard

案例简介：BROTHERS & SISTERS LAUNCHES NEW CAMPAIGN FOR ZOOPLA 21st December 2018: Brothers & Sisters’ first campaign for property website Zoopla introduces Jess and Debs, two relatable, humorous hermit crabs who are navigating the property market. The Zoopla ‘Crabs’ are a continuation of the ‘Crabs’ campaign that was originally launched in 2017. It is the first work Brothers & Sisters has produced since all of the sister brands - Zoopla, uSwitch, Prime Location and Money.co.uk – were consolidated into the agency earlier this year. The agency was briefed to make Zoopla the obvious choice for consumers by demonstrating that its tools and features make it the best place to sell, buy and rent property. Brothers & Sisters worked with Aardman – the Academy Award® winning studio – to create two new CGI animated characters who build on Zoopla’s popular crab campaign. Debs is very pleased with her “moving house mood board,” but when Jess tells her that Zoopla does it all for you – creates search areas, shows running costs, tracks local house prices – Debs chucks out her board and goes straight to Zoopla. The end-line is “Smarter about property.” Jess and Debs will also appear on OOH sites, with posters promoting the scale and expertise of Zoopla. Zoopla’s campaign breaks on 26th December and will run throughout 2019 taking key messages to two different audience groups. For those looking to buy or rent, Brothers and Sisters’ creative shows that Zoopla has the volume of properties and the right search tools to make finding your perfect home easier. This will be followed with additional creative targeting people who want to sell their homes. Zoopla’s Chief Marketing Officer Gary Bramall said: “Our aim is to be the UK’s number 1 property destination and our latest advertising campaign highlights the unique attributes we provide for those looking to buy or rent. Our plethora of innovative, accurate, data-driven tools make for a smarter search and help guide people smoothly toward their perfect home. When people’s thoughts turn to positive change, which for many will mean a new place to live and a new home, Zoopla and our agents will be front-of-mind.” Matt Charlton, CEO at Brothers & Sisters said, “It’s an incredible vote of confidence to consolidate all their brands into us and we have used our creative skills and ability to create brilliant characters to take Crabs on to hopefully a whole new level” Aardman Director Darren Dubicki added: "This was the exciting task in creating a characterful Hermit crab duo for Zoopla. Figuring out the level of personality we’d need to bring them to life – giving them nuanced gestures so the audience believes there’s two real characters deep within their shells – firmly joined in neighbourly friendship, and moved around together for as long as they remember. “We hope that we’ve helped to create a blueprint for these crab characters, allowing them to venture further afield from the seaside… possibly meeting other friends along the way.”

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搬家心情板 | Moodboard

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