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M & M: 伟大的品味和游戏融为一体
案例简介：目标: 增加 M & M 家庭包装的销售，同时增加消费频率。为家庭包创造额外的价值，而不仅仅是在更大的 M & M 包。 解决方案: 利用 M & M 的彩色涂层，结合中国象棋的性质。M & M 现在不仅成为一种很棒的小吃，也是一种很棒的游戏。最重要的是，它增加了 “家庭包” 的价值。这个游戏允许孩子和父母在玩游戏的时候享受零食，创造了一个有趣的家庭时间。 结果: 第1 个月的促销活动中，M & M 的家庭套餐的销售额增加了 10%。Facebook 和 Plurk 上都发布了 560 篇关于该产品的帖子，这在很大程度上增加了对该产品发布的担忧。促销活动也引发了学校和幼儿园的游戏趋势。M & M 不仅创造了一个边吃边玩的时刻，也创造了一个伟大的销售。
M & M: 伟大的品味和游戏融为一体
案例简介：Objective: Increase the sales for the M&M’s Family Pack, at the same time increase the consumption frequency. Creating an extra value for the family pack rather than just at larger bag of M&M's. Solution: Utilize the colorful coating of the M&M’s and combining the nature of the Chinese chess. M&M’s now becomes not just a great snack, but also a great game to enjoy. On top of that, it adds value to the nature of a ‘family pack’. The game allowing kids and parents to enjoy the snack while playing the game, creating an entertaining family time. Result: 1st month of the promotion, M&M’s family pack has increased sales by 10%. 560 posts regarding to the product were posted on both Facebook and Plurk, largely increased the awearness of the launch of the product. The promotion has also raised a gaming trend within school and kindergarden. M&M's not only created a eat while play moment, also created a great sales.
M&M's: Great taste and Game all in one
案例简介：目标: 增加 M & M 家庭包装的销售，同时增加消费频率。为家庭包创造额外的价值，而不仅仅是在更大的 M & M 包。 解决方案: 利用 M & M 的彩色涂层，结合中国象棋的性质。M & M 现在不仅成为一种很棒的小吃，也是一种很棒的游戏。最重要的是，它增加了 “家庭包” 的价值。这个游戏允许孩子和父母在玩游戏的时候享受零食，创造了一个有趣的家庭时间。 结果: 第1 个月的促销活动中，M & M 的家庭套餐的销售额增加了 10%。Facebook 和 Plurk 上都发布了 560 篇关于该产品的帖子，这在很大程度上增加了对该产品发布的担忧。促销活动也引发了学校和幼儿园的游戏趋势。M & M 不仅创造了一个边吃边玩的时刻，也创造了一个伟大的销售。
M&M's: Great taste and Game all in one
案例简介：Objective: Increase the sales for the M&M’s Family Pack, at the same time increase the consumption frequency. Creating an extra value for the family pack rather than just at larger bag of M&M's. Solution: Utilize the colorful coating of the M&M’s and combining the nature of the Chinese chess. M&M’s now becomes not just a great snack, but also a great game to enjoy. On top of that, it adds value to the nature of a ‘family pack’. The game allowing kids and parents to enjoy the snack while playing the game, creating an entertaining family time. Result: 1st month of the promotion, M&M’s family pack has increased sales by 10%. 560 posts regarding to the product were posted on both Facebook and Plurk, largely increased the awearness of the launch of the product. The promotion has also raised a gaming trend within school and kindergarden. M&M's not only created a eat while play moment, also created a great sales.
M & M: 伟大的品味和游戏融为一体
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M&M's: Great taste and Game all in one
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