VW Beetle Denim A|户外,海报/平面|广告营销案例【ADGuider广告指南】

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大众甲壳虫牛仔 A

案例简介：大众最近推出了一款新的特别版甲壳虫 -- 甲壳虫牛仔布。这是标志性的甲壳虫牛仔裤模型的最新化身，它在 70 年代首次亮相。它采用牛仔裤风格的内饰和牛仔风格的敞篷上衣，将街头风格带入道路。为了宣布上市，大众和德驰制作了一系列海报，展示了一条看似由牛仔布制成的高速公路。甲壳虫牛仔海报系列在美国顶级经销商处展出，并附有 YouTube 、 Facebook 和 Instagram 上的社交视频。

大众甲壳虫牛仔 A

案例简介：Volkswagen recently launched a new special edition Beetle – the Beetle Denim. This is the latest incarnation of the iconic Beetle Jeans model, which first made its debut in the ‘70s. With a jeans-inspired interior and denim-like convertible top, it brings street style to the road. To announce its launch, Volkswagen and Deutsch created a series of posters that show what appears to be a highway made of denim. The Beetle Denim poster series is featured at top dealerships throughout the United States and were accompanied by a social video on YouTube, Facebook and Instagram.