A WPP health and wellness team comprised of Y&R London, Wavemaker, Burson Cohn & Wolfe, Geometry UK and Ogilvy Healthworld has been tasked by Pfizer Consumer Healthcare to support the launch of Viagra Connect - available for the first time without a prescription from UK pharmacies - to encourage the millions of men suffering from erectile dysfunction to take action.The poster ads seek to remind consumers of the scale of erectile dysfunction in the UK and of demand for the product, reminding people that many men in the UK will be glad to be able to obtain Viagra without a prescription.CreditsY&R London:Chief Creative Officer: Jon BurleyCreative Director: Jim BoltonCreatives: Tony Malcolm, Josh Pearce, Sean JohnsonGlobal Brand Director Y&R: Nick BurstinStrategy Director: Ross CameronBusiness Director: Ben Van der GuchtAccount Director: Marta JalesAccount Executive: Karolina DovgialoSenior Designer: Jason HydeWavemaker:Client Partner, Wavemaker Global: Zinia BhattacharyaStrategy Director, Wavemaker Global: Francis TurnerCommunications Planning Director, Wavemaker UK: Aidan Jackson-KendallCommunications Planning Manager, Wavemaker UK: Emily HarrisBurson Cohn & Wolfe:Managing Director: Catherine KeddieDirector: Ben HickeyAccount Director: April HoganAccount Manager: Bethia StoneSenior Account Executive: Florence ChristieGeometry Global UK:Head of Strategy: Gregory WellsCreative Director: Debbie FaganArt Director: Josh CrossleyCopywriter: Stephanie GaneBusiness Director: Amo de VilleleSenior Account Manager: Marvin GreenAccount Executive: James LecomberOgilvy Healthworld:Executive Creative Director: Chris ChappellHead of Design: Paul DuncanManaging Partner - Strategy and Planning: Lisa RobySenior Digital Strategist: Helen WatsonBusiness Director: Jonathan LeeAccount Director: Sasha BelovaSenior Project Manager: Marianne Lynch