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WVRST 香肠派对邀请
案例简介：我们被要求在一家新餐馆周围制造嗡嗡声和炒作，在一个已经充斥着时尚餐馆的地区，有一份全香肠菜单。以包装成香肠、用屠夫的报纸包装的 t恤形式的邀请被手工传递给美食评论家、博客作者和其他有影响力的人，邀请他们参加盛大的开幕香肠派对。开幕之夜，餐厅在外面排着长队。许多人穿着他们定制的 WVRST t恤，到晚上，每根香肠都被卖掉了。在线和当地媒体出现，并发表了如潮的评论。
WVRST 香肠派对邀请
案例简介：We were asked to create buzz and hype around a new restaurant with an all-sausage menu in an area already saturated with trendy restaurants. Invites in the form of T-shirts packaged as sausages and wrapped in butcher’s paper were hand-delivered to food critics, bloggers and other influencers, inviting them to a grand opening sausage party. On opening night, the restaurant was at capacity with a long line outside. Many people wore their custom WVRST T-shirts and by the end of the night, every sausage had been sold. Online and local media showed up, and published rave reviews.
WVRST Sausage Party Invite
案例简介：我们被要求在一家新餐馆周围制造嗡嗡声和炒作，在一个已经充斥着时尚餐馆的地区，有一份全香肠菜单。以包装成香肠、用屠夫的报纸包装的 t恤形式的邀请被手工传递给美食评论家、博客作者和其他有影响力的人，邀请他们参加盛大的开幕香肠派对。开幕之夜，餐厅在外面排着长队。许多人穿着他们定制的 WVRST t恤，到晚上，每根香肠都被卖掉了。在线和当地媒体出现，并发表了如潮的评论。
WVRST Sausage Party Invite
案例简介：We were asked to create buzz and hype around a new restaurant with an all-sausage menu in an area already saturated with trendy restaurants. Invites in the form of T-shirts packaged as sausages and wrapped in butcher’s paper were hand-delivered to food critics, bloggers and other influencers, inviting them to a grand opening sausage party. On opening night, the restaurant was at capacity with a long line outside. Many people wore their custom WVRST T-shirts and by the end of the night, every sausage had been sold. Online and local media showed up, and published rave reviews.
WVRST 香肠派对邀请
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WVRST Sausage Party Invite
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基本信息
- 广告战役： #WVRST-设计与品牌-c583#
- 广告品牌： WVRST
- 发布日期： 2000
- 行业领域： 餐饮/饮食 , 餐饮连锁 , 饮食/特产
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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