Crasheta Furacão|微电影,短视频|广告营销案例【ADGuider广告指南】

克拉希塔·富拉桑

案例简介：对于游戏在巴西的发布，Crash天生就是吉祥物，不仅与巴西互联网热门人物Carreta furac ã o互动，而且成为其最新成员。现在被称为crashetafurac ã o的部队发现自己在一个乡村小城市。“Carreta furac ã o在巴西很受欢迎。它包括一组角色，这些角色是巴西流行文化的一部分，带来了与我们习惯不同的幽默。包括一个有趣且具有标志性的角色，例如Crash Bandicoot，以促进该游戏在该国的发布，这是完全有意义的。”巴西CP B的合伙人兼CCO Marcos Medeiros说。游戏中顽强而有趣的角色与Carreta furac ã o的成员一起展示了他们经典的编排舞蹈动作。这部电影由巴西CP B代理商开发，展示了Crash和他的新朋友跳舞，乘火车穿越城市并参加新游戏的一部分。“巴西球迷一直很热情。他们再也没想到会看到Crash。该角色具有自己独特的幽默感，并完美地补充了Carreta furac ã o的成员。最后，两者都有相同的目标: 创造尽可能多的乐趣，”产品管理和营销Activision副总裁Michelle Bresaw评论道。Crispin Porter + Bogusky，巴西为Activision制作的电影广告，类别为: 游戏。

克拉希塔·富拉桑

案例简介：For the game’s launch in Brazil, Crash, who was born to be a mascot, not only interacted with the Brazilian internet hit Carreta Furacão, but also became its newest member. Now called Crasheta Furacão, the troop finds itself in a small, countryside city. “Carreta Furacão is a hit in Brazil. It includes a group of characters that are part of Brazilian pop culture and brings a different type of humor than we are used to. It made total sense to include a fun and iconic character, like Crash Bandicoot, to promote the game’s launch in the country,” said Marcos Medeiros, partner and CCO of CP+B Brazil. The irreverent and fun character from the game joins the members of Carreta Furacão in showing off their classic choreographed dance moves. Developed by the agency CP+B Brazil, the film shows Crash and his new friends dancing, moving through the city by train, and playing part of the new game. “Brazilian fans have been enthusiastic. They never expected to see Crash again. The character has his own unique humor and perfectly complements the members of Carreta Furacão. In the end, both have the same objective: create as much fun as possible,” commented Michelle Bresaw, Vice President of Product Management and Marketing Activision. Film advertisement created by Crispin Porter + Bogusky, Brazil for Activision, within the category: Gaming.