422 million people worldwide have diabetes and this includes 7% of the Russian population. For some people this diagnosis is a huge impulse to keep fighting for their lives, but others feel helpless. As a result, one in three diabetes sufferers don’t follow medical recommendations, which increases the risk to their lives.To address this issue, Voskhod, has partnered with Accu-Chek, to create ‘Made By Diabetics,’ a real-world film encouraging those affected by the condition to continue the fight.The production crew and cast consist solely of people with the condition and their caretakers.CreditsCreative director: Andrey GubaydullinCopywriter: Anton Rozhin, Daria OvechkinaMarketing director: Maria MolchanovaMarketing communication group head: Marina GruzdovaStrategic planner: Roman BukhPost production: Ilya LinetskyDigital creative director: Dmitry MaslakovDigital art director: Anna MaslyakovaTechnical lead: Valery ZaharovWeb designer: Lilia ZagidullinaProduction company: SKBD.SH ProductionExecutive producer: Nastia Korkia, Michael RomanovProducer: Vladimir PiskunovService company: Radioaktive UAExecutive producer: Darko SkulskyProducer: Kate Galytska