本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
子弹
案例简介：EntrySummary 在军事独裁统治之前，智利没有对书籍征税。然而，1976年，根据皮诺切特实施的审查法律，书籍被赋予了全世界最高的税率。军事政权认为文化是一种危险的武器。随着民主的回归，军火库继续免税，因为它被认为对国家至关重要，但是书籍继续保持同样的高度 (过度) 阻碍智利大部分地区自由获取文化的税率。因此，这反映了一本书不纳税的唯一方法是把它们印在武器上。这是我们在运动中实现的想法，目的是促进民众的辩论。作为一个国家，我们真正需要的武器是什么？ 简要解释
子弹
案例简介：EntrySummary Prior to the military dictatorship, ther were no taxes on books in Chile. However, in 1976 under a censorship law imposed by Pinochet, books were given the highest tax rate in in the whole world. Culture was considered a dangerous weapon by the military regime. With the return to democracy, the military arsenal continues tax free as it is considered of prime importance to the country, but books continue under the same high (excessive) tax rate that impedes the free access to culture for a large part of Chile. Therefore, the reflection that the only way a book will not pay taxes is to print them on weapons. This is the idea we are realizing in our campaign with the purpose to promote a debate in the population. What are the arms that we,as a country, really need? BriefExplanation
Bullet
案例简介：EntrySummary 在军事独裁统治之前，智利没有对书籍征税。然而，1976年，根据皮诺切特实施的审查法律，书籍被赋予了全世界最高的税率。军事政权认为文化是一种危险的武器。随着民主的回归，军火库继续免税，因为它被认为对国家至关重要，但是书籍继续保持同样的高度 (过度) 阻碍智利大部分地区自由获取文化的税率。因此，这反映了一本书不纳税的唯一方法是把它们印在武器上。这是我们在运动中实现的想法，目的是促进民众的辩论。作为一个国家，我们真正需要的武器是什么？ 简要解释
Bullet
案例简介：EntrySummary Prior to the military dictatorship, ther were no taxes on books in Chile. However, in 1976 under a censorship law imposed by Pinochet, books were given the highest tax rate in in the whole world. Culture was considered a dangerous weapon by the military regime. With the return to democracy, the military arsenal continues tax free as it is considered of prime importance to the country, but books continue under the same high (excessive) tax rate that impedes the free access to culture for a large part of Chile. Therefore, the reflection that the only way a book will not pay taxes is to print them on weapons. This is the idea we are realizing in our campaign with the purpose to promote a debate in the population. What are the arms that we,as a country, really need? BriefExplanation
子弹
暂无简介
Bullet
暂无简介
基本信息
- 广告战役： #Pehuen-平面-1a83#
- 广告品牌： Pehuen
- 发布日期： 2000
- 行业领域： 影音娱乐 , 商务服务
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
