Sofology has teamed up with creative agency Brave to create an immersive brand campaign covering OOH, instore, digital and TV. Focussing on ‘The Little Things Which Make Life Better’, the TVC takes us from individual atoms, elements and components which through craftsmanship and attention to detail, come together offering comfort and bliss when at home.Utilising CGI produced by MPC, ethereal, abstract elements weave and grow from the heart of an atom, through microscopic fabric, wood and fibre. The £22m campaign which goes is aimed at driving awareness and customer consideration, showing that Sofology has the dedication to quality and detail, and knows the importance of a safe, warm and comfortable home environment.CreditsJason Tyldesley - CEO - SofologyAndy Leadbetter - CMO - SofologySebastian Brown - Senior Marketing and Creative Manager - SofologyColin Jones - Creative Director - BravePeter Booker - Business Director - BraveAntar Walker - Director - MPC Creative