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案例简介:该活动旨在提高人们对驾驶时绝对安全的认识。这些瓶子将被赠送给汽车和道路安全领域的记者、名人、有影响力的人和舆论领袖。其中一些瓶子将用回收的安全气囊织物制成的袋子运送。“经过几个月的隔离,我们看到人们正在慢慢回来,聚在一起,现在到了年底,更是如此。在这种背景下,与答案Seguros团队一起,我们认为传达负责任的消费和意识的信息非常重要,以提醒人们开车时不要喝酒。” 阿根廷绝对伏特加品牌经理Federico Petriella解释说。由WTF,阿根廷为Absolut创建的直接广告,类别为: 酒精饮料。
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案例简介:The campaign is intended to raise awareness to be absolutely safe when driving. These bottles will be given to journalists, celebrities, influencers, and opinion leaders in the world of motoring and road safety. Some of these bottles will be delivered in bags made from recycled airbag fabric. "After several months of quarantine, we see that people are slowly coming back out, coming together, and more so now that it is the end of the year. In this context, together with the Answer Seguros team, we believe it's extremely important to communicate a message of responsible consumption and awareness to remind people not to drink alcohol if they're going to drive," explains Federico Petriella, Brand Manager of Absolut Vodka Argentina. Direct advertisement created by WTF, Argentina for Absolut, within the category: Alcoholic Drinks.
Absolut Nothing
案例简介:该活动旨在提高人们对驾驶时绝对安全的认识。这些瓶子将被赠送给汽车和道路安全领域的记者、名人、有影响力的人和舆论领袖。其中一些瓶子将用回收的安全气囊织物制成的袋子运送。“经过几个月的隔离,我们看到人们正在慢慢回来,聚在一起,现在到了年底,更是如此。在这种背景下,与答案Seguros团队一起,我们认为传达负责任的消费和意识的信息非常重要,以提醒人们开车时不要喝酒。” 阿根廷绝对伏特加品牌经理Federico Petriella解释说。由WTF,阿根廷为Absolut创建的直接广告,类别为: 酒精饮料。
Absolut Nothing
案例简介:The campaign is intended to raise awareness to be absolutely safe when driving. These bottles will be given to journalists, celebrities, influencers, and opinion leaders in the world of motoring and road safety. Some of these bottles will be delivered in bags made from recycled airbag fabric. "After several months of quarantine, we see that people are slowly coming back out, coming together, and more so now that it is the end of the year. In this context, together with the Answer Seguros team, we believe it's extremely important to communicate a message of responsible consumption and awareness to remind people not to drink alcohol if they're going to drive," explains Federico Petriella, Brand Manager of Absolut Vodka Argentina. Direct advertisement created by WTF, Argentina for Absolut, within the category: Alcoholic Drinks.
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Absolut Nothing
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