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比较增加压力 # 释放压力 (1mn40)
案例简介：在 2017，美琳达提出了父母压力的问题，由于考试成为焦点。一年后，我们走得更深了。我们超越了这个问题，调查了父母给孩子压力的工具。最有力、最具破坏性的工具是父母、叔叔和阿姨经常对孩子进行比较。善意的家庭成员将他们的孩子与他人进行比较，以激励他们。但是这种比较对孩子们产生了深刻的心理影响。这造成了信心的丧失，并影响了他们的 self-esteem.Mirinda 决定成为不断被比较的印度青少年的声音。因此，出生比较增加了压力 # 释放压力。
比较增加压力 # 释放压力 (1mn40)
案例简介：In 2017, Mirinda raised the issue of parental pressure due to exams into the spotlight.A year later, we went deeper.We went beyond the issue and investigated the tools through which parents put pressure on their kids. The most potent and damaging tool was constant comparison of kids by parents, uncles and aunts.Well-meaning family members compared their kids to others to motivate them. But this comparison had a deep psychological impact on the kids. It caused loss of confidence and impacted their self-esteem.Mirinda decided to become the voice of Indian teens who were constantly being compared.And thus, was born -Comparison Adds Pressure #ReleaseThePressure.
Comparison Adds Pressure #ReleaseThePressure (1mn40)
案例简介：在 2017，美琳达提出了父母压力的问题，由于考试成为焦点。一年后，我们走得更深了。我们超越了这个问题，调查了父母给孩子压力的工具。最有力、最具破坏性的工具是父母、叔叔和阿姨经常对孩子进行比较。善意的家庭成员将他们的孩子与他人进行比较，以激励他们。但是这种比较对孩子们产生了深刻的心理影响。这造成了信心的丧失，并影响了他们的 self-esteem.Mirinda 决定成为不断被比较的印度青少年的声音。因此，出生比较增加了压力 # 释放压力。
Comparison Adds Pressure #ReleaseThePressure (1mn40)
案例简介：In 2017, Mirinda raised the issue of parental pressure due to exams into the spotlight.A year later, we went deeper.We went beyond the issue and investigated the tools through which parents put pressure on their kids. The most potent and damaging tool was constant comparison of kids by parents, uncles and aunts.Well-meaning family members compared their kids to others to motivate them. But this comparison had a deep psychological impact on the kids. It caused loss of confidence and impacted their self-esteem.Mirinda decided to become the voice of Indian teens who were constantly being compared.And thus, was born -Comparison Adds Pressure #ReleaseThePressure.
比较增加压力 # 释放压力 (1mn40)
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Comparison Adds Pressure #ReleaseThePressure (1mn40)
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基本信息
- 广告战役： ##RELEASETHEPRESSURE#
- 广告品牌： Mirinda
- 发布日期： 2018-11-01
- 行业领域： 饮品/饮料/冲饮 , 饮食/特产
- 媒体类别： 短视频 , 海报/平面
- 广告语言： 印度语
- 媒介平台： 网络
- 获得奖项：
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