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门票玩
案例简介：执行 《华尔街日报》和《华盛顿邮报》获得了媒体独家报道，以帮助在发布会上设定无党派的谈话基调。采访了艾琳 · 洛斯 · 库特拉罗 (她应该跑步的联合创始人兼首席执行官) 和美泰发言人米歇尔 · 奇多尼 (品牌传播) 、丽莎 · 麦克奈特 (芭比娃娃负责人), 和 Tania Missad (首席儿童研究员)。将总统和副总统芭比交给主要影响者和媒体，包括国会山的女参议员和国会议员、国家早间广播电台和其他主要国家媒体,名人和育儿影响者。产品包包括一套娃娃和一份领导工作表，供收件人作为灵感礼物送给一个年轻女孩。分发新闻材料 (例如新闻稿、英雄视频和产品图像)，并与生活方式、商业和贸易媒体进行广泛接触。
门票玩
案例简介：Execution •Secured media exclusives with The Wall Street Journal and The Washington Post to help set the non-partisan tone of the conversation at the launch. •Gave interviews with Erin Loos Cutraro (Co-Founder & CEO of She Should Run) and Mattel spokespeople -- Michelle Chidoni (Brand Communications), Lisa McKnight (Head of Barbie), and Tania Missad (Lead Child Researcher). •Put President and Vice President Barbie into the hands of key influencers and media including female senators and congresswomen on Capitol Hill, national morning broadcast stations, other key national media, celebs and parenting influencers.•Product packages consisted of a set of dolls and a leadership worksheet for the recipient to gift to a young girl as inspiration.•Distributed press materials (e.g., press release, hero video and product images) and conducted broad outreach to lifestyle, business and trade media.
Ticket to Play
案例简介：执行 《华尔街日报》和《华盛顿邮报》获得了媒体独家报道，以帮助在发布会上设定无党派的谈话基调。采访了艾琳 · 洛斯 · 库特拉罗 (她应该跑步的联合创始人兼首席执行官) 和美泰发言人米歇尔 · 奇多尼 (品牌传播) 、丽莎 · 麦克奈特 (芭比娃娃负责人), 和 Tania Missad (首席儿童研究员)。将总统和副总统芭比交给主要影响者和媒体，包括国会山的女参议员和国会议员、国家早间广播电台和其他主要国家媒体,名人和育儿影响者。产品包包括一套娃娃和一份领导工作表，供收件人作为灵感礼物送给一个年轻女孩。分发新闻材料 (例如新闻稿、英雄视频和产品图像)，并与生活方式、商业和贸易媒体进行广泛接触。
Ticket to Play
案例简介：Execution •Secured media exclusives with The Wall Street Journal and The Washington Post to help set the non-partisan tone of the conversation at the launch. •Gave interviews with Erin Loos Cutraro (Co-Founder & CEO of She Should Run) and Mattel spokespeople -- Michelle Chidoni (Brand Communications), Lisa McKnight (Head of Barbie), and Tania Missad (Lead Child Researcher). •Put President and Vice President Barbie into the hands of key influencers and media including female senators and congresswomen on Capitol Hill, national morning broadcast stations, other key national media, celebs and parenting influencers.•Product packages consisted of a set of dolls and a leadership worksheet for the recipient to gift to a young girl as inspiration.•Distributed press materials (e.g., press release, hero video and product images) and conducted broad outreach to lifestyle, business and trade media.
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Ticket to Play
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