Peoples Jewellers is giving a few lucky Canadians an unprecedented opportunity to say “I love you” on Valentine’s Day by purchasing media on Canada’s largest digital billboard — located at Yonge-Dundas Square in Toronto — and handing it over to people in love. The Canadians selected to participate were asked to write a short, but incredibly sweet, valentine for the person they love. Those heart-felt valentines, imbued with each of the couple’s personal emotion and history, will be displayed in Yonge-Dundas Square on Valentine’s Day, making them the largest, most vibrant, and public valentines that Canada has ever seen. This initiative comes only a few months after Peoples donated two thirty-second television spots during a Toronto Maple Leafs broadcast to a young man who wanted to propose to his girlfriend during the game. CreditsAgency – Juliet CreativeChief Creative Officer – Ryan SpelliscyCreative Director – Denise ColeCreative Director – Laurent AbesdrisHead of Strategy – Sarah StringerHead of Client Engagement – Leanne GoldsteinHead of Production – Andrew SchulzeAgency Producer – Jes WatsonClient – Peoples JewellersVice President, Marketing – John McNamaraDirector of Marketing – Tom SchwartzBrand Manager – Christen LazarchekProduction House – HeydSafferExecutive Producer – Cynthia HeydExecutive Producer – Kevin SafferDirector – Jono LawleyLine Producer – Adrian CheungEditor – Upstate