A new campaign for Black Button Books by Friends\TBWA Bucharest, is based on the insight that people don't realize how much they actually read online everyday - and how much of that is worthless.Mainstream readers are often discouraged by the size of large books. But by confronting them with a truth about social media, the campaign hopes to spark awareness and make them read something better, at least from time to time.CreditsAdvertised brand: Black Button BooksAdvert titles: Hashtag Compendium, Tweets, Big Book of FacesMedia: Outdoor, Web FilmAdvertising Agency: Friends\TBWA BucharestSorin Tranca - Simplification Officer - Friends\TBWA BucharestEugen Suman - Executive Creative Director - Friends\TBWA BucharestIoana Teodorescu - Client Service Director - Friends\TBWA BucharestAlina Buzatu - Head of Strategy - Friends\TBWA BucharestPaul Nedelcu - Senior Art Director - Friends\TBWA BucharestTheo Nistor - Art Director - Friends\TBWA BucharestTeo Chiripuci - Copywriter - Friends\TBWA BucharestFesus Barna - Illustrator - Friends\TBWA BucharestAdriana Vasile - Jr. Strategic Planner - Friends\TBWA BucharestPhotographer: Almost Ready ProductionsProduction: Blind Cat Production / AvanpostVlad Gliga - Director - Blind Cat ProductionMircea Cioban - Producer - Blind Cat Production