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BUD-餐式老虎机
案例简介：近年来，食品配送业务在中国蓬勃发展，但啤酒仅占送货总订单的0.3%。因此，Serviceplan Shanghai与百威和食品配送公司Eleme合作，培养消费者的行为，在烹饪的同时订购啤酒。Serviceplan上海发现了一个有趣的见解，人们在做外卖订单时总是很难决定吃什么。为了解决这个日常问题，Serviceplan与中国外卖巨头Eleme合作百威，打造了一个数字化的运动。对于Serviceplan上海为百威推出的第一个活动，他们创建了 “BUD X Eleme超级品牌日”，推出了一个数字和实体版本的BUD-餐老虎机，使消费者能够在获得不同的BUD餐组合中尝试运气。为了将消费者体验从线上转化为线下，在盒马店推出了真人BUD-餐老虎机。 设计有有趣的图标，每个食物组合的名字都有自己的社交俚语。为了创造一种神秘的感觉和对消费者会得到什么东西的期待，上海上海服务计划也创造了一个特殊的包装。在中国发起活动的3天内，已经售出了138,944个BUD啤酒组合，其中BUD-Meal老虎机433,515人。超过8万家商店列出BUD定制啤酒组合。首个在Eleme平台推出的快消品品牌中枢，有超过100万消费者到站，社交平台曝光量为242,153,685次。由中国Serviceplan为百威打造的综合广告，类别为: 酒精饮料。
BUD-餐式老虎机
案例简介：In recent years the business of food delivery has boomed in China, however Beer made up only 0.3% of total home delivery orders. So Serviceplan Shanghai collaborated with Budweiser and food delivery company Eleme to cultivate consumer behaviour to order beer alongside cuisine. Serviceplan Shanghai found an interesting insight, that people always struggle to decide what to eat when they make food delivery orders. In order to solve this everyday problem, Serviceplan partnered Budweiser with the Chinese food delivery giant Eleme to create a digital campaign. For Serviceplan Shanghai’s first campaign for Budweiser they created "BUD X Eleme Super Brand Day“, featuring a digital and physical version of the BUD-meal slot machine which enabled consumers to try out their luck in getting different BUD meal combos. In order to translate the consumer experience from online to offline, a real-life BUD-meal slot machine was launched in Hema store. Designed with interesting icons, each food combo’s name has its own social slang. In order to create a mysterious feeling and anticipation of what the consumer will get for the delivery, Serviceplan Shanghai also created a special packaging. Within 3 days of the campaign launching in China, 138,944 BUD beer combos had been sold, with a 433,515 engagement of the BUD-Meal slot machine. More than 80,000 stores listed BUD customized beer combos. The first FMCG brand hub launched on the Eleme platform, with more than 1 million consumers visiting the site and 242,153,685 exposure on social platforms. Integrated advertisement created by Serviceplan, China for Budweiser, within the category: Alcoholic Drinks.
BUD-Meal Slot Machine
案例简介：近年来，食品配送业务在中国蓬勃发展，但啤酒仅占送货总订单的0.3%。因此，Serviceplan Shanghai与百威和食品配送公司Eleme合作，培养消费者的行为，在烹饪的同时订购啤酒。Serviceplan上海发现了一个有趣的见解，人们在做外卖订单时总是很难决定吃什么。为了解决这个日常问题，Serviceplan与中国外卖巨头Eleme合作百威，打造了一个数字化的运动。对于Serviceplan上海为百威推出的第一个活动，他们创建了 “BUD X Eleme超级品牌日”，推出了一个数字和实体版本的BUD-餐老虎机，使消费者能够在获得不同的BUD餐组合中尝试运气。为了将消费者体验从线上转化为线下，在盒马店推出了真人BUD-餐老虎机。 设计有有趣的图标，每个食物组合的名字都有自己的社交俚语。为了创造一种神秘的感觉和对消费者会得到什么东西的期待，上海上海服务计划也创造了一个特殊的包装。在中国发起活动的3天内，已经售出了138,944个BUD啤酒组合，其中BUD-Meal老虎机433,515人。超过8万家商店列出BUD定制啤酒组合。首个在Eleme平台推出的快消品品牌中枢，有超过100万消费者到站，社交平台曝光量为242,153,685次。由中国Serviceplan为百威打造的综合广告，类别为: 酒精饮料。
BUD-Meal Slot Machine
案例简介：In recent years the business of food delivery has boomed in China, however Beer made up only 0.3% of total home delivery orders. So Serviceplan Shanghai collaborated with Budweiser and food delivery company Eleme to cultivate consumer behaviour to order beer alongside cuisine. Serviceplan Shanghai found an interesting insight, that people always struggle to decide what to eat when they make food delivery orders. In order to solve this everyday problem, Serviceplan partnered Budweiser with the Chinese food delivery giant Eleme to create a digital campaign. For Serviceplan Shanghai’s first campaign for Budweiser they created "BUD X Eleme Super Brand Day“, featuring a digital and physical version of the BUD-meal slot machine which enabled consumers to try out their luck in getting different BUD meal combos. In order to translate the consumer experience from online to offline, a real-life BUD-meal slot machine was launched in Hema store. Designed with interesting icons, each food combo’s name has its own social slang. In order to create a mysterious feeling and anticipation of what the consumer will get for the delivery, Serviceplan Shanghai also created a special packaging. Within 3 days of the campaign launching in China, 138,944 BUD beer combos had been sold, with a 433,515 engagement of the BUD-Meal slot machine. More than 80,000 stores listed BUD customized beer combos. The first FMCG brand hub launched on the Eleme platform, with more than 1 million consumers visiting the site and 242,153,685 exposure on social platforms. Integrated advertisement created by Serviceplan, China for Budweiser, within the category: Alcoholic Drinks.
BUD-餐式老虎机
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BUD-Meal Slot Machine
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