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田宫日历
案例简介：简要说明: 一年后，一个普通的墙壁日历将被扔掉，但是我们的墙壁日历可以变成 12 个模型套件，组装和展示给其他人看。 描述客户的简报: 田宫希望抓住新年这个机会，与客户建立持久的联系。 描述你是如何到达最终设计的: 每个月都制作不同的模型。对每个月结束的预期，因此可以建立另一个模型，增加了全年的乐趣和兴奋。 表明市场的结果有多成功: 作为一种高级礼物，日历在节日期间吸引了更多的顾客进入商店。它不仅创造了品牌曝光，还创造了全年的品牌互动，并成为加强品牌和模特爱好者之间联系的边界工具。
田宫日历
案例简介：Brief Explanation: A normal wall calendar is to be thrown away after a year but our wall calendar can be turned into 12 modelling kits to be assembled and displayed for others to see. Describe the brief from the client: Tamiya wanted to seize the New Year as an occasion to connect and build a lasting bond with its customers. Description of how you arrived at the final design: Every month make a different model. The anticipation for each month to end so another model can be built adds to the fun and excitement that lasts throughout the year. Indication of how successful the outcome was in the market: As a premium gift, the calendar pulled more customers into the stores during the holiday season. It created not only brand exposure but also brand interaction throughout the year, and became a bounding tool that strengthened the connection between the brand and modelling enthusiasts.
TAMIYA CALENDAR
案例简介：简要说明: 一年后，一个普通的墙壁日历将被扔掉，但是我们的墙壁日历可以变成 12 个模型套件，组装和展示给其他人看。 描述客户的简报: 田宫希望抓住新年这个机会，与客户建立持久的联系。 描述你是如何到达最终设计的: 每个月都制作不同的模型。对每个月结束的预期，因此可以建立另一个模型，增加了全年的乐趣和兴奋。 表明市场的结果有多成功: 作为一种高级礼物，日历在节日期间吸引了更多的顾客进入商店。它不仅创造了品牌曝光，还创造了全年的品牌互动，并成为加强品牌和模特爱好者之间联系的边界工具。
TAMIYA CALENDAR
案例简介：Brief Explanation: A normal wall calendar is to be thrown away after a year but our wall calendar can be turned into 12 modelling kits to be assembled and displayed for others to see. Describe the brief from the client: Tamiya wanted to seize the New Year as an occasion to connect and build a lasting bond with its customers. Description of how you arrived at the final design: Every month make a different model. The anticipation for each month to end so another model can be built adds to the fun and excitement that lasts throughout the year. Indication of how successful the outcome was in the market: As a premium gift, the calendar pulled more customers into the stores during the holiday season. It created not only brand exposure but also brand interaction throughout the year, and became a bounding tool that strengthened the connection between the brand and modelling enthusiasts.
田宫日历
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TAMIYA CALENDAR
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基本信息
- 广告战役： #Tamiya-设计与品牌-4c93#
- 广告品牌： Tamiya
- 发布日期： 2000
- 行业领域： 互联网服务 , 游戏
- 媒体类别： 海报/平面
- 广告语言： 泰语
- 媒介平台： 网络
- 获得奖项：
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