A LEGACY OF BOLD CHOICES, NOW CINEMATICALLY REALIZED CANAL+ has never been just a TV channel—it has been a cultural force. “The Trailer” brings to the screen the iconic milestones that have defined its DNA: • Fending off takeover attempts by Italian media mogul Silvio Berlusconi. • Breaking taboos as the first French channel to broadcast late-night adult content. • Building French football from scratch, turning it into a national passion. • Challenging authority with its iconic satirical show, Les Guignols de l’Info. • Becoming the main financier of French cinema, nurturing talents who went on to win Oscars. • Defying French authorities by removing the paywall during COVID lockdown. • Aggregating global streaming giants like Netflix, Apple TV+, and HBO Max, creating an unmatched entertainment hub. This incredible history is not just celebrated but elevated into a narrative that feels larger than life—and yet it’s all true. Sometimes, real life truly is the greatest script of all. "Summarizing 40 years of creativity, passion, and boldness in just 2 minutes—what an achievement! This advertisement brilliantly captures the uniqueness of the CANAL+ story," said Maxime Saada, CEO of CANAL+." More than just advertising, “The Trailer” invites viewers to ask: “What if the greatest series of all is the one you’ve been living with us for 40 years?” The campaign was so immersive the French truly believed a new series was about to launch. “The Trailer” is available in a long-form version (2 minutes 20 seconds) and two shorter formats (30 and 40 seconds), as part of a massive media rollout launched on November 3rd across all major French networks, cinemas, and digital platforms. A national billboard campaign further amplifies its reach, with the total exposure expected to surpass 452 million impressions.