本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
鳄鱼: 贝特 · 帕里斯 (BETC Paris) 的鳄鱼
案例简介:
鳄鱼: 贝特 · 帕里斯 (BETC Paris) 的鳄鱼
案例简介:
LACOSTE: Crocodile Inside by BETC Paris
案例简介:
LACOSTE: Crocodile Inside by BETC Paris
案例简介:
鳄鱼: 贝特 · 帕里斯 (BETC Paris) 的鳄鱼
暂无简介
LACOSTE: Crocodile Inside by BETC Paris
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
After celebrating its 85th anniversary by recalling the timeless elegance of Lacoste style with the Timeless campaign, the French brand reveals its new advertising campaign, Crocodile Inside.Dreamed up by BETC and signed Life is a Beautiful Sport, this campaign which consists of a film and a series of outdoor visuals, emphasises the brand's fundamental values: tenacity, freedom of the mind and of movement, and creativity. The Lacoste elegance exceeds a purely stylistic dimension; it is a way of life: being elegant in every situation, even in adversity, is the challenge the brand has chosen to highlight.Crocodile Inside – New Lacoste brand filmThe new brand film is central to the campaign. Like in the two previous Lacoste productions, the film features a couple. However this time the love story is less idealized and romanticised. On the contrary, the film takes its departure in a fight and we see a couple on the verge of tearing itself apart. Words that can’t be taken back are said and a metaphoric gap is created between the man and the woman. As their home and the entire building collapses and crumbles into pieces around them, they suddenly realize that they have gone too far, and they take a brave leap back towards each other. The scene is intensified by the spectacular stunts and décor, in a powerful illustration of their desperate fight to not give up on one another and their values.CreditsBETC
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息