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捐赠 4 只鸟
案例简介：【背景】 目前，作为我们社会环境的晴雨表，每七种野生鸟类中就有一种濒临灭绝。 每种野生鸟类的灭绝破坏了部分生态系统，并对社会环境产生了重大影响。例如，在印度，秃鹫的灭绝引发了狂犬病的爆发。保护国际是一个旨在创造可持续社会环境的全球组织，它希望发起倡议，支持正在进行的旨在拯救野生鸟类和改善社会环境的活动。 【解决方案】 用推特鸟拯救濒危鸟类。 推特标志是目前世界上最流行的鸟。世界各地的推特用户都有一个或多个账户，但由于各种其他社交媒体和全球社交网络系统的影响，许多人已经厌倦了使用这些账户。最近，Twitter 的出售和大规模重组也出现在新闻中。 保护国际利用推特创造了一种与野生鸟类及其社会环境接触和捐赠的新方式。 1。经常使用推特的人现在可以使用 $ Cashtag，这是一个最近添加的捐赠功能来捐款。当你使用 $ Cashtag 捐赠时，你的推特上会出现一个捐赠按钮，这样你的追随者也可以很容易地捐赠。 2.那些放弃了推特，厌倦了社交媒体，需要推特排毒，或者对捐钱犹豫不决的人，可以在一定时期内捐出自己的推特账户。捐赠账户有助于宣传濒危鸟类以及如何向你周围的人捐赠。 【结果】 公共关系产生的价值超过 440万美元，货币捐赠比前一年增长 25%，捐赠了 100,000 多个账户。此外，通过这个项目收集的捐款，我们正在开展活动，创造一个帮助拯救濒危野生鸟类的环境。例如，通过我们的活动，濒危物种的数量减少了 20%。
捐赠 4 只鸟
案例简介：[BACKGROUND] Currently one in seven species of wild birds, barometers of our social environment, is in danger of extinction from human activities. The extinction of each wild bird species destroys part of the ecosystem and significantly impacts the social environment. For example, in India, the extinction of vultures triggered an outbreak of rabies. Conservation International, a global organization that aims to create a sustainable social environment, wishes to launch initiatives to support ongoing activities aimed at saving wild birds and improving the social environment. [SOLUTION] SAVE ENDANGERED BIRDS WITH THE TWITTER BIRD. The Twitter logo is currently the most prevalent bird in the world. Twitter users all over the world have one or more accounts each but many have got tired of using them due to the influence of various other social media and global social network systems. Recently, the sale and massive restructuring of Twitter have also been in the news. Conservation International created a new way of engaging with and donating for wild birds and their social environments using Twitter. 1. People who use Twitter regularly can now use $Cashtag, a recently added donation function to donate money. When you use $Cashtag to give, a donation button appears in your Tweet so that your followers can easily give too. 2. Those who have given up Twitter, are tired of social media, need a Twitter detox, or are hesitant about giving money can donate their own Twitter accounts for a certain period. Donated accounts help get the word out about endangered birds and how to donate to those around you. [RESULTS] The value of the PR generated exceeded USD 4.4 million, monetary donations were 25% up on the previous year and more than 100,000 accounts were donated. Moreover, with the donations collected through this project, we are carrying out activities that create an environment that helps save endangered wild birds. For example, through our activities, the decline of endangered species has been slowed by 20%.
DONATE 4 BIRDS
案例简介：【背景】 目前，作为我们社会环境的晴雨表，每七种野生鸟类中就有一种濒临灭绝。 每种野生鸟类的灭绝破坏了部分生态系统，并对社会环境产生了重大影响。例如，在印度，秃鹫的灭绝引发了狂犬病的爆发。保护国际是一个旨在创造可持续社会环境的全球组织，它希望发起倡议，支持正在进行的旨在拯救野生鸟类和改善社会环境的活动。 【解决方案】 用推特鸟拯救濒危鸟类。 推特标志是目前世界上最流行的鸟。世界各地的推特用户都有一个或多个账户，但由于各种其他社交媒体和全球社交网络系统的影响，许多人已经厌倦了使用这些账户。最近，Twitter 的出售和大规模重组也出现在新闻中。 保护国际利用推特创造了一种与野生鸟类及其社会环境接触和捐赠的新方式。 1。经常使用推特的人现在可以使用 $ Cashtag，这是一个最近添加的捐赠功能来捐款。当你使用 $ Cashtag 捐赠时，你的推特上会出现一个捐赠按钮，这样你的追随者也可以很容易地捐赠。 2.那些放弃了推特，厌倦了社交媒体，需要推特排毒，或者对捐钱犹豫不决的人，可以在一定时期内捐出自己的推特账户。捐赠账户有助于宣传濒危鸟类以及如何向你周围的人捐赠。 【结果】 公共关系产生的价值超过 440万美元，货币捐赠比前一年增长 25%，捐赠了 100,000 多个账户。此外，通过这个项目收集的捐款，我们正在开展活动，创造一个帮助拯救濒危野生鸟类的环境。例如，通过我们的活动，濒危物种的数量减少了 20%。
DONATE 4 BIRDS
案例简介：[BACKGROUND] Currently one in seven species of wild birds, barometers of our social environment, is in danger of extinction from human activities. The extinction of each wild bird species destroys part of the ecosystem and significantly impacts the social environment. For example, in India, the extinction of vultures triggered an outbreak of rabies. Conservation International, a global organization that aims to create a sustainable social environment, wishes to launch initiatives to support ongoing activities aimed at saving wild birds and improving the social environment. [SOLUTION] SAVE ENDANGERED BIRDS WITH THE TWITTER BIRD. The Twitter logo is currently the most prevalent bird in the world. Twitter users all over the world have one or more accounts each but many have got tired of using them due to the influence of various other social media and global social network systems. Recently, the sale and massive restructuring of Twitter have also been in the news. Conservation International created a new way of engaging with and donating for wild birds and their social environments using Twitter. 1. People who use Twitter regularly can now use $Cashtag, a recently added donation function to donate money. When you use $Cashtag to give, a donation button appears in your Tweet so that your followers can easily give too. 2. Those who have given up Twitter, are tired of social media, need a Twitter detox, or are hesitant about giving money can donate their own Twitter accounts for a certain period. Donated accounts help get the word out about endangered birds and how to donate to those around you. [RESULTS] The value of the PR generated exceeded USD 4.4 million, monetary donations were 25% up on the previous year and more than 100,000 accounts were donated. Moreover, with the donations collected through this project, we are carrying out activities that create an environment that helps save endangered wild birds. For example, through our activities, the decline of endangered species has been slowed by 20%.
捐赠 4 只鸟
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DONATE 4 BIRDS
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基本信息
- 广告战役： #保护国际基金会-影视-bf417#
- 广告品牌： 保护国际基金会
- 发布日期： 2016-07-01
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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