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只有一滴
案例简介：在泰国，Pril是进口洗碗液品牌，价格是当地品牌的3-4倍。因此，Pril在泰国的核心目标消费者是熟悉该品牌的外籍人士，以及将该品牌视为值得花更多钱的优质洗碗液的高收入家庭主妇或家庭主妇。为了传达Pril的独特卖点，即 “一滴对抗油脂和硬皮的力量”，我们探索了两个目标群体的常识和洞察力，因此它们都可以与这一沟通联系起来。我们想出了一个想法，通过讲述 “甲壳虫乐队” 中的著名谣言来描绘 “一滴的力量”，这曾经是镇上的话题，当时每个人都在说小野洋子和约翰·列侬之间的爱情故事是甲壳虫乐队被分裂并到来的原因直到永远结束。另一个描绘 “一滴力量” 的故事是迈克尔·贝 (Michael Bay) 如何导演他的所有电影，这些电影通常充满爆炸场面，摧毁每一件事。这则广告是新型冠状病毒肺炎的情况下制作的，当时市场预算受到高度关注，没有制作成本可花。泰国博报堂为Pril制作的平面广告，类别为: 房屋、花园。
只有一滴
案例简介：In Thailand, Pril is an imported dishwashing liquid brand which costs 3-4 times higher than the local brands. Therefore, Pril’s core target consumers in Thailand are expats who are familiar with the brand, and also the high income housewives or homemakers that perceive the brand as high-quality dishwashing liquid which is worth to spend more money on. In order to communicate the unique selling point of Pril which is “The power of one drop against grease and crusts on the plate”, we explore the common knowledge and insight of both target groups, so they both can relate to this piece of communication. We came up with the idea to portray “The power of one drop” through storytelling of well-known rumour from “The Beatles” that was once the talk of the town when everyone was saying that the love story between Yoko Ono and John Lennon is the reason why The Beatles was splitted away and came to its end forever. And another story that portrays “The power of one drop” is how Michael Bay directed all of his movies that are usually full of explosion scenes that destroy every single thing. This ad was produced during a covid-19 situation when marketing budget was highly concerned and there is no production cost to spend. Print advertisement created by Hakuhodo, Thailand for Pril, within the category: House, Garden.
Only One Drop
案例简介：在泰国，Pril是进口洗碗液品牌，价格是当地品牌的3-4倍。因此，Pril在泰国的核心目标消费者是熟悉该品牌的外籍人士，以及将该品牌视为值得花更多钱的优质洗碗液的高收入家庭主妇或家庭主妇。为了传达Pril的独特卖点，即 “一滴对抗油脂和硬皮的力量”，我们探索了两个目标群体的常识和洞察力，因此它们都可以与这一沟通联系起来。我们想出了一个想法，通过讲述 “甲壳虫乐队” 中的著名谣言来描绘 “一滴的力量”，这曾经是镇上的话题，当时每个人都在说小野洋子和约翰·列侬之间的爱情故事是甲壳虫乐队被分裂并到来的原因直到永远结束。另一个描绘 “一滴力量” 的故事是迈克尔·贝 (Michael Bay) 如何导演他的所有电影，这些电影通常充满爆炸场面，摧毁每一件事。这则广告是新型冠状病毒肺炎的情况下制作的，当时市场预算受到高度关注，没有制作成本可花。泰国博报堂为Pril制作的平面广告，类别为: 房屋、花园。
Only One Drop
案例简介：In Thailand, Pril is an imported dishwashing liquid brand which costs 3-4 times higher than the local brands. Therefore, Pril’s core target consumers in Thailand are expats who are familiar with the brand, and also the high income housewives or homemakers that perceive the brand as high-quality dishwashing liquid which is worth to spend more money on. In order to communicate the unique selling point of Pril which is “The power of one drop against grease and crusts on the plate”, we explore the common knowledge and insight of both target groups, so they both can relate to this piece of communication. We came up with the idea to portray “The power of one drop” through storytelling of well-known rumour from “The Beatles” that was once the talk of the town when everyone was saying that the love story between Yoko Ono and John Lennon is the reason why The Beatles was splitted away and came to its end forever. And another story that portrays “The power of one drop” is how Michael Bay directed all of his movies that are usually full of explosion scenes that destroy every single thing. This ad was produced during a covid-19 situation when marketing budget was highly concerned and there is no production cost to spend. Print advertisement created by Hakuhodo, Thailand for Pril, within the category: House, Garden.
只有一滴
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Only One Drop
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