The Polish are less and less likely to maintain neighborly relations, which even a dozen or so years ago were an essential element of every local community. It is the result of many factors, including the rush and pressure of modern lifestyle or simple shyness. Tyskie, the Polish brand noticed this tendency and decided to show that it is worth going on first-name basis with one another. The result of the undertaken activities was an innovative experiment carried out on one of the Warsaw housing estates, which brought unexpected results.A few weeks of preparation, quick onsite installation and the elevator bar was open in one of the Polish housing estates. There was everything you’d expect of a good bar – proper lighting, a counter, bartender, and of course Tyskie draught beer. The experiment helped to integrate neighbours. It showed that despite different personalities, people were able to find a common language and go on first-name basis with one another. It also proved that every place is good to open up to others, all it takes is some external stimulus, such as an elevator bar.CreditsGong agency – creation and concept of the experiment, digital activitiesSputnik Studio – productionKarolina Lewicka (Konqubinat) – directionZenith media house – media planning and buyingTailor Made PR – PR activities