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Innisfree: 我的风格,Isobar的垫子
案例简介:
Innisfree: 我的风格,Isobar的垫子
案例简介:
Innisfree: My style, My Cushion by Isobar
案例简介:
Innisfree: My style, My Cushion by Isobar
案例简介:
Innisfree: 我的风格,Isobar的垫子
暂无简介
Innisfree: My style, My Cushion by Isobar
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Leading Korean skincare and beauty brand innisfree, recently launched its first ever music video, to promote a new customization offering for their range of Cushion compact products.The “My Style, My Cushion” music video, conceptualized by Isobar Malaysia, features five popular Malaysian YouTubers and fashion influencers. The five were chosen by Isobar along with innisfree Malaysia and its PR team based on their distinct styles and personalities.The song was sung by one of the chosen influencers, Jenn Chia a.k.a. So, I’m Jenn, a popular YouTuber.In the video, each influencer represents a different colour scheme that suits their own style. Aside from Jenn who is fun, confident and outgoing, the other four influencers and their styles are:Charis Ow – popular YouTuber known for her cute and sweet personality.Nisa Kay – a very sweet YouTuber, blogger and part-time model who is nature-loving.Kittie Yiyi – local fashion designer known for her quirky style.Brian See – fashion influencer with a mysterious and cool persona. CreditsIsobar MalaysiaExecutive Creative Director - Liew San YenProject Director – Elwin TanAccount Executive - Sarah LimCreative Group Head – Wong Chin WeiArt Director – Chan Weng JoeDesigner – Estelle LaiCopywriter – Too Wei LianProgrammer – Chan Zhou Huainnisfree MalaysiaBrand General Manager – Johnny NamAssistant Marketing & PR Manager – Peggy LowSenior PR Executive – Yap Joo YeeHashtag City (innisfree’s PR Agency)Senior Influence Manager – Loh Hui PingSenior Influence Executive – Suraya Amer
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