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StubHub: 在那里
案例简介:这项来自72和sunny LA的幽默运动表明,经验而不是财产给人们带来了更多的幸福。
StubHub: 在那里
案例简介:This humorous campaign out of 72andSunny LA shows that experiences, rather than possessions, bring people more happiness.
StubHub: Be There
案例简介:这项来自72和sunny LA的幽默运动表明,经验而不是财产给人们带来了更多的幸福。
StubHub: Be There
案例简介:This humorous campaign out of 72andSunny LA shows that experiences, rather than possessions, bring people more happiness.
StubHub: 在那里
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StubHub: Be There
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案例详情
In their first work with 72andSunny LA, StubHub's humorous Be There campaign shows that experiences rather than possessions bring people more happiness.The three 30-second spots, directed by Stacy Wall, feature US celebrities popping up and surprising fans in unexpected circumstances urging them to seize the opportunity to watch them at live events. The celebrities appear in unexpected roles in the campaign Future as a sommelier, Todd Gurley as a pottery class instructor, and Albert Pujols as a hardware clerk. With the encouragement of the celebrities, the fans are persuaded to seize the opportunity to see them live. In one click they could end up at a football game, a baseball game, or a concert.
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