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Volkswagen大众汽车 《Stork》
案例简介:
Volkswagen大众汽车 《Stork》
案例简介:
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Volkswagen大众汽车 《Stork》
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出门开大众,白鹳送子来。 Description "Stork," the campaign film for the new Tiguan Allspace, presents a touching portrait of a young family spending time together. During an outing, from the moment they get on the road until they get back into town, a stork follows them around, getting the father''s attention. While all this is happening, viewers can check out the technological innovations in the Tiguan Allspace – such as when the mother activates the exclusive Cognitive Manual with Artificial Intelligence via voice command to find out more about the car''s features, or when the father, his hands full of purchases, opens the trunk by moving his feet to trigger the sensor for the Easy Open system, available in the R-Line model. Other Tiguan Allspace features also make an appearance in the family''s interactions, including the Active Info Display, the 350 Nm TSI engine, Park Assist 3.0, and Pedestrian Recognition, which brakes automatically when it detects people or animals suddenly crossing in front of the new Tiguan Allspace. The film closes with the stork landing in the middle of the street once they''re back in town. The Pedestrian Recognition feature is activated and the vehicle brakes for the bird, which lifts up a bundle with its beak in an allusion to the arrival of a new baby. The wife smiles, understands, and looks at her husband, who is caught by surprise but pleased. In the next scene the family is back in the car, now with twin babies and their grandmother, having filled up all seven seats in the Tiguan Allspace. The commercial closes out with the concept: "A new Volkswagen is born. The Tiguan Allspace: a new car, a New Volkswagen." The spot comes in 90, 60, and 30-second versions. Film advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive. Credits Advertising Agency: AlmapBBDO, Brazil General Creative Director: Luiz Sanches Executive Creative Director: Bruno Prosperi Creative Directors: André Gola, Pernil Creatives: Henrique Del Lama, Fernando Duarte Silva TVC Production: Killers Director: Claudio Borrelli DP: Ted Abel Pedro Art Director: Paulo Ribeiro Executive Producer / Liaison with Production Company: Julia Tavares Editing: Claudio Borrelli, Marcelo Cavalieri Post-Production: Casablanca Telecine: DOT 3D: Important Looking Pirates VFX Audio Production: Cabaret Studio Musical Production: Lucas Comparato Composer: Guilherme Azem Mixing / Post: Gab Scatolin Liaisons: Ingrid Lopes, Vitoria Capelasso Coordination: Verusca Garcia, Junior Freitas Voiceover: Pivo RTVC: Vera Jacinto, Diego Villas B?as, Leo Damasceno Client Services: Filipe Bartholomeu, Christiano Bock, Nathalia Barbosa, Leandro Moreira, Mariana Nanes, Rafael Morandini, Giovana Tibiri?a Planning: Cíntia Gon?alves, Sérgio Katz, Marcus Freitas, Lucas Franco, Ana Beatriz Nunes Media: Fábio Urbanas, Felipe Proen?a, Dayane Alves, Mayby Santos, Patrick Ferreira Approval: Leandro Ramiro, Fabio Souza, helena_bonesio, Marcos Mello, Fernando Humayta, Arthur Rocha, Roberta Wenceslau
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