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入侵者
案例简介：描述客户的简报 非盟特派团的主要目标是促进在墨西哥投保的文化。在这份简报中，客户希望提高对该国严重的汽车盗窃问题以及拥有防盗保险的重要性的认识。 他们还希望这是一场驾车上网的运动，在那里人们可以找到关于防盗保险的全部细节信息。他们想推广的网站是: NadaEsSeguroTuSeguroSi.com.mx 促进发展 我们在停放的汽车挡风玻璃上留下了传单，上面显示了同一辆汽车的照片，里面有一个入侵者，上面写着一条信息，邀请他们为他们的汽车投保。 在传单的另一边，车主发现了访问该协会网站的邀请，在那里他们可以找到关于防盗保险优势的信息。 结果 “入侵者” 行动是成功的。由于它在该市五个盗窃汽车最多的地区实施，影响是巨大的。 除非盟驻苏特派团采取的其他行动外，参观品牌网站 mx 的人数增加了 34%。 与产品/服务的相关性 通过一份个性化的传单，展示了人们汽车内部的入侵者 (一个简单但令人震惊的想法)，实现了非索特派团的目标，即提高人们对汽车盗窃问题的认识。 此外，促进了投保文化，这是非盟特派团的主要任务之一。
入侵者
案例简介：Describe the brief from the client The main objective of AMIS is to promote the culture of getting insured in Mexico. In this brief, the client wanted to create awareness regarding the serious problem that is car theft in the country, and the importance of having an anti-theft insurance. They also wanted it to be a drive-to-web campaign, where people could find information in full detail regarding anti-theft insurances. The website they wanted to promote was: NadaEsSeguroTuSeguroSi.com.mx Promotion Development We left flyers on the windshields of the parked cars, which showed photographs of the same cars with an intruder inside, holding a message that invited them to get their car insured. On the other side of the flyer, the car owners found an invitation to visit the association’s website, where they could find information regarding the advantages of anti-theft insurance. Results “The Intruder” action was a success. Thanks to its implementation in the five parts of the city with the most car thefts, the impact was overwhelming. Along with other actions AMIS made, there was a 34% increase on visits to the brand site NadaEsSeguroTuSeguroSi.com.mx Relevancy to Product/Service Through a personalized flyer that showed an intruder inside of people’s cars (a simple yet shocking idea) AMIS’ objective was achieved, which was to create awareness about the problem of car thefts. Also, the culture of getting insured was promoted, which is one of the main tasks of AMIS.
THE INTRUDER
案例简介：描述客户的简报 非盟特派团的主要目标是促进在墨西哥投保的文化。在这份简报中，客户希望提高对该国严重的汽车盗窃问题以及拥有防盗保险的重要性的认识。 他们还希望这是一场驾车上网的运动，在那里人们可以找到关于防盗保险的全部细节信息。他们想推广的网站是: NadaEsSeguroTuSeguroSi.com.mx 促进发展 我们在停放的汽车挡风玻璃上留下了传单，上面显示了同一辆汽车的照片，里面有一个入侵者，上面写着一条信息，邀请他们为他们的汽车投保。 在传单的另一边，车主发现了访问该协会网站的邀请，在那里他们可以找到关于防盗保险优势的信息。 结果 “入侵者” 行动是成功的。由于它在该市五个盗窃汽车最多的地区实施，影响是巨大的。 除非盟驻苏特派团采取的其他行动外，参观品牌网站 mx 的人数增加了 34%。 与产品/服务的相关性 通过一份个性化的传单，展示了人们汽车内部的入侵者 (一个简单但令人震惊的想法)，实现了非索特派团的目标，即提高人们对汽车盗窃问题的认识。 此外，促进了投保文化，这是非盟特派团的主要任务之一。
THE INTRUDER
案例简介：Describe the brief from the client The main objective of AMIS is to promote the culture of getting insured in Mexico. In this brief, the client wanted to create awareness regarding the serious problem that is car theft in the country, and the importance of having an anti-theft insurance. They also wanted it to be a drive-to-web campaign, where people could find information in full detail regarding anti-theft insurances. The website they wanted to promote was: NadaEsSeguroTuSeguroSi.com.mx Promotion Development We left flyers on the windshields of the parked cars, which showed photographs of the same cars with an intruder inside, holding a message that invited them to get their car insured. On the other side of the flyer, the car owners found an invitation to visit the association’s website, where they could find information regarding the advantages of anti-theft insurance. Results “The Intruder” action was a success. Thanks to its implementation in the five parts of the city with the most car thefts, the impact was overwhelming. Along with other actions AMIS made, there was a 34% increase on visits to the brand site NadaEsSeguroTuSeguroSi.com.mx Relevancy to Product/Service Through a personalized flyer that showed an intruder inside of people’s cars (a simple yet shocking idea) AMIS’ objective was achieved, which was to create awareness about the problem of car thefts. Also, the culture of getting insured was promoted, which is one of the main tasks of AMIS.
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