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FFS: 自由鸟是毫不费力的
案例简介：
FFS: 自由鸟是毫不费力的
案例简介：
FFS: Beauty is Effortless by Free The Birds
案例简介：
FFS: Beauty is Effortless by Free The Birds
案例简介：
FFS: 自由鸟是毫不费力的
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FFS: Beauty is Effortless by Free The Birds
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London based design agency Free The Birds has created a new brand identity and positioning for FFS, the UK’s first and biggest direct-to-consumer women’s shaving brand. The new identity will be rolled out across the brand’s assets through July 2020.Free the Birds updated the FFS logo and introduced a new, premium aesthetic using a distinctive white geometric pattern on a pastel colour palette, enhanced by an accent of a darker, richer colour. A new tagline, “Beauty should be effortless,” reflects the brand’s ethos: to make beauty routines and purchases easier through a subscription service delivering quality products.CreditsAgency: Free The BirdsPartner & Communications Director: Paul DomenetPartner & Creative Director: Nick VausDesign Director: Matt GilpinDesigner: Katie HarbordAccount Director: Emily Mills
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