72andSunny has created an animated video called 'An Inconvenient Tooth' for Hello Products, a company that makes "naturally friendly toothpaste that uses effective, thoughtful ingredients." In the video, an animated tooth named Toothy explains that many toothpaste brands use artificial sweeteners like saccharin and synthetic dyes in their pastes. Since Hello Products only uses natural sweeteners like stevia and ensures that everything they make is vegan and not tested on animals, Toothy encourages health-conscious teeth brushers to make the switch to Hello. CreditsExecutive Creative Director/Partner: Matt MurphyCreative Director: Garrett JonesSr Designer: Andy LamSr Writer: Peter HughesStrategy Director: Maria GalleriuStrategist: Emily PfitzingerBrand Director: Danielle GardBrand Manager: Nai GregoryExecutive Producer: Zeynep TaslicaProducer: Isaac KarsenPartnerships and Legal Director: Kallie HalbachPartnerships and Legal Manager: Christopher ProfetaProduction Credits:AnimationProduction Company: HornetDirector: Andy BakerExecutive Producer: Hana ShimizuHead of Production: Sang Bae-JinProducer: Desiree Stavracos & Cathy KwanDevelopment Producer: Kristin LabriolaStoryboard Artist: Dan ShefelmanEditor: Anita ChaoLead Animator: Mark PecoraroLead Designer: Andy BakerDesigner: Andy Baker & Peter SharpAnimators: Benjy Brooke, Blake Patrick, Harry TeitelmanCleanup Animation: Charlie Lane-Bush, Jamie Hobbs, Elena Manetta, Lauren SchmidtMusic & Sound Design: AntfoodMix: HECHO EN 72Engineer: Jeff FullerProducer: Whitney Fromholtz, Angela Scherrah