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新的血统运动鼓励狗收养
案例简介：血统书已经转向主人和他们的宠物之间最常见的消遣方式，一种获取游戏，来讲述狗是如何不让你放弃的。
新的血统运动鼓励狗收养
案例简介：Pedigree has turned to the most common pastime between an owner and their pet, a game of fetch, to tell the story of how a dog won't let you give up.
New Pedigree campaign encourages dog adoption
案例简介：血统书已经转向主人和他们的宠物之间最常见的消遣方式，一种获取游戏，来讲述狗是如何不让你放弃的。
New Pedigree campaign encourages dog adoption
案例简介：Pedigree has turned to the most common pastime between an owner and their pet, a game of fetch, to tell the story of how a dog won't let you give up.
新的血统运动鼓励狗收养
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New Pedigree campaign encourages dog adoption
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According to the World Health Organisation 5.8% of Brazilians suffer from depression. In that state, it’s common for people to think that life has no meaning and that whatever they’ve lost will never come back. To reinforce the positive effect that dogs can have on humans, Pedigree has turned to the most common pastime between an owner and their pet; a game of fetch. The brand used this playful activity to launch a campaign, created by AlmapBBDO Sao Paulo, to encourage dog adoption. This animated short from director Gabriel Nobrega, tells a beautiful story that highlights how a dog won't allow a person to throw love away
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