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技能
案例简介：学分
技能
案例简介：Credits
Skills
案例简介：学分
Skills
案例简介：Credits
技能
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Skills
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基本信息
- 广告品牌： Museum of Memory and Tolerance of Mexico
- 发布日期： 2023-03
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面 , 短视频 , 音频
- 广告语言： 英语
- 媒介平台： 网络
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创作者
案例详情
Following the story of an experienced man looking for a job in a modern company, Skills explores the issue of ageism in the workplace. The spot also highlights that experience and wisdom is often overlooked in favor of youth and technology when it comes to hiring. “I am 58 years old, I see a lot of talent from my generation who just don't find an opportunity even though their skills are intact. This problem is real, and if we don't start calling it out loud it will continue to be naturalized. Discrimination is discrimination”, says Humberto Polar, CCO & Partner of The Juju Mexico. Skills was made with the great contribution of the group of directors of KA&O Films & Content and the production of Silvia Kamisato.
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