Probiotic drinks brand KeVita has launched a new campaign that plays on the science behind their products - which contain live active cultures - to celebrating those whose thirst for life is equal to the life inside KeVita probiotic drinks.The campaign launches with films of real people sharing their stories of what it means to feel truly alive. From aspiration and redemption to the life-affirming power of everyday joy, each film unpacks those moments with an cinematic touch and aims to celebrate active, healthy lifestyles.In addition to a content series and targeted OOH campaign, KeVita launched the #AliveLikeYouContest. This promotion aims to engage and inspire KeVita's audience to share their own stories, offering prizes that help them pursue their passion and a shot at 15 seconds of social fame.CreditsJennifer Nelson - Group Account Director - The Integer GroupClare Hoffmann - Account Supervisor - The Integer GroupPatrick Sullivan - VP, Creative - The Integer GroupDustin Bredice - Creative Director - The Integer GroupCort Langworthy - Associate Creative Director - The Integer GroupJason Shiskowsky - Associate Creative Director - The Integer GroupLee Perlman - Associate Creative Director - The Integer GroupMarco Merced - Sr. Art Director - The Integer GroupVince Van Bael - Sr. Copy Writer - The Integer GroupJessica Dana - Sr. Producer - The Integer GroupMaren Hamilton - Community Manager - The Integer GroupChristen Nehmer - Content Maker - The Integer GroupJeff Wilson - Editor - The Integer GroupJim Hagel - Sr. Production Manager - The Integer GroupJamie Smith - Project Manager - The Integer Group