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妈妈
案例简介：为了模拟老年痴呆症的影响，我们分发了定制的电话卡，让人们免费给世界任何地方的朋友和家人打电话。他们没有意识到的是，他们的电话是通过一个被黑客攻击的 VoIP 电话服务器发送的，该服务器调制他们的声音，使他们的声音对他们打电话的人来说是无法识别的。在谈话结束时，他们收到了一条预先编程的语音信息和文本，让双方都知道他们刚刚经历了老年痴呆症是如何把亲人变成陌生人的。他们还被鼓励访问分支神经基金会网站，了解更多关于阿尔茨海默氏症的研究并捐赠。经允许，我们在 60 秒的 PSA 电台节目中使用了一些对话。
妈妈
案例简介：To simulate the effects of Alzheimer’s, we handed out custom phone cards for people to call friends and family anywhere in the world for free. What they didn’t realize was that their call was being routed through a hacked VoIP phone server which modulated their voice to make them sound unrecognizable to the person they were calling. At the end of the conversation, they received a pre-programmed voice message and text which let both parties know they just experienced how Alzheimer’s turns loved ones into strangers. They were also encouraged to visit the Branch Out Neurological Foundation website to learn more about Alzheimer’s research and to donate. With permission, we used some of the conversations in 60 second PSA radio spots.
Mom
案例简介：为了模拟老年痴呆症的影响，我们分发了定制的电话卡，让人们免费给世界任何地方的朋友和家人打电话。他们没有意识到的是，他们的电话是通过一个被黑客攻击的 VoIP 电话服务器发送的，该服务器调制他们的声音，使他们的声音对他们打电话的人来说是无法识别的。在谈话结束时，他们收到了一条预先编程的语音信息和文本，让双方都知道他们刚刚经历了老年痴呆症是如何把亲人变成陌生人的。他们还被鼓励访问分支神经基金会网站，了解更多关于阿尔茨海默氏症的研究并捐赠。经允许，我们在 60 秒的 PSA 电台节目中使用了一些对话。
Mom
案例简介：To simulate the effects of Alzheimer’s, we handed out custom phone cards for people to call friends and family anywhere in the world for free. What they didn’t realize was that their call was being routed through a hacked VoIP phone server which modulated their voice to make them sound unrecognizable to the person they were calling. At the end of the conversation, they received a pre-programmed voice message and text which let both parties know they just experienced how Alzheimer’s turns loved ones into strangers. They were also encouraged to visit the Branch Out Neurological Foundation website to learn more about Alzheimer’s research and to donate. With permission, we used some of the conversations in 60 second PSA radio spots.
妈妈
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Mom
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基本信息
- 广告战役： #Stranger's Voice#
- 广告品牌： Branch Out Neurological Foundation
- 发布日期： 2016-12-01
- 行业领域： 广告营销 , 商务服务
- 媒体类别： 音频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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