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拯救手
案例简介：战略 目标受众: 女性 ABC1 、 C2 、 c3。20-65 岁。激活发生在下午的不同节目中，这是女性独自在家的时间框架。 结果 由于这一行动，LALCEC 的网站增加了访问量。在接下来的四周里，我们达到了创纪录的访问次数。所有这些反响都是通过 0 美元的生产投资来实现的。我们以前所未有的方式使用现有的格式达到了数百万美元。我们在生产上花了 0 美元。这个案件在媒体和人们之间产生了巨大的反响，使得信息变得巨大。由于这样的行动，我们大幅降低了乳腺癌的死亡率。 执行 多亏了之前与频道当局的协议，在现场表演中，每次沉默，我们的口译员都会进行自我检查。然后他们继续他们的日常生活。 活动描述 阿根廷电视台为聋哑人提供手语。在一场演出的许多段落中，没有说话，所以口译员一动不动地站着。当时，我们的口译员做了一次自我检查，鼓励电视观众，也展示了它是多么简单。伴随着行动的是带有乳腺癌信息的广告牌。 相关性 因为我们第一次以创造性和相关的方式使用了阿根廷电视的大量资源。 概要 我们有一个非常小的预算来大量告知预防乳腺癌的最佳方法之一是做一个简单的 self-examination.The 简报，包括采取行动来创造关于乳腺癌的意识，以及它有多容易是为了防止它,以非常低的预算鼓励女性在她们能做的时候做这个简单的自我检查。
拯救手
案例简介：Strategy Target audience: Women ABC1, C2, C3. 20 – 65 years old.Activation took place on different shows in the afternoon, the time frame when women are home alone. Outcome Thanks to this action, LALCEC´s website multiplied its visits. We reached a historic record number of visits over the next four weeks. All this repercussion was achieved with a $0 investment in production.We reached millions using an existing format in an unprecedented way.We spent $0 in production. The case had great repercussion among media and people, making the message massive. Thanks to actions like these, we drastically keep reducing the death rate due to breast cancer. Execution Thanks to a previous agreement with the channel authorities, during live shows, on every silence, our interpreters did a self-examination. Then they moved along with their routine. Campaign Description Argentine television has sign language for the deaf-mute. During many passages of a show there's no talking, so the interpreters stand still without moving their hands. At that time, our interpreters did a self-examination to encourage TV viewers, also showing how simple it is. Billboards with information about breast cancer accompanied the action. Relevancy Because we used a massive resource from Argentine television in a creative and relevant way, for the very first time. Synopsis We had a very small budget to massively inform that one of the best ways to prevent breast cancer is by doing a simple self-examination.The brief consisted on taking action to create consciousness about breast cancer and how easy it is to prevent it, with a very low budget.To encourage women to do this simple self-examination in those moments when they can do it.
Saving Hands
案例简介：战略 目标受众: 女性 ABC1 、 C2 、 c3。20-65 岁。激活发生在下午的不同节目中，这是女性独自在家的时间框架。 结果 由于这一行动，LALCEC 的网站增加了访问量。在接下来的四周里，我们达到了创纪录的访问次数。所有这些反响都是通过 0 美元的生产投资来实现的。我们以前所未有的方式使用现有的格式达到了数百万美元。我们在生产上花了 0 美元。这个案件在媒体和人们之间产生了巨大的反响，使得信息变得巨大。由于这样的行动，我们大幅降低了乳腺癌的死亡率。 执行 多亏了之前与频道当局的协议，在现场表演中，每次沉默，我们的口译员都会进行自我检查。然后他们继续他们的日常生活。 活动描述 阿根廷电视台为聋哑人提供手语。在一场演出的许多段落中，没有说话，所以口译员一动不动地站着。当时，我们的口译员做了一次自我检查，鼓励电视观众，也展示了它是多么简单。伴随着行动的是带有乳腺癌信息的广告牌。 相关性 因为我们第一次以创造性和相关的方式使用了阿根廷电视的大量资源。 概要 我们有一个非常小的预算来大量告知预防乳腺癌的最佳方法之一是做一个简单的 self-examination.The 简报，包括采取行动来创造关于乳腺癌的意识，以及它有多容易是为了防止它,以非常低的预算鼓励女性在她们能做的时候做这个简单的自我检查。
Saving Hands
案例简介：Strategy Target audience: Women ABC1, C2, C3. 20 – 65 years old.Activation took place on different shows in the afternoon, the time frame when women are home alone. Outcome Thanks to this action, LALCEC´s website multiplied its visits. We reached a historic record number of visits over the next four weeks. All this repercussion was achieved with a $0 investment in production.We reached millions using an existing format in an unprecedented way.We spent $0 in production. The case had great repercussion among media and people, making the message massive. Thanks to actions like these, we drastically keep reducing the death rate due to breast cancer. Execution Thanks to a previous agreement with the channel authorities, during live shows, on every silence, our interpreters did a self-examination. Then they moved along with their routine. Campaign Description Argentine television has sign language for the deaf-mute. During many passages of a show there's no talking, so the interpreters stand still without moving their hands. At that time, our interpreters did a self-examination to encourage TV viewers, also showing how simple it is. Billboards with information about breast cancer accompanied the action. Relevancy Because we used a massive resource from Argentine television in a creative and relevant way, for the very first time. Synopsis We had a very small budget to massively inform that one of the best ways to prevent breast cancer is by doing a simple self-examination.The brief consisted on taking action to create consciousness about breast cancer and how easy it is to prevent it, with a very low budget.To encourage women to do this simple self-examination in those moments when they can do it.
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