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新加坡旅游局: TBWA的意外旅程
案例简介:
新加坡旅游局: TBWA的意外旅程
案例简介:
Singapore Tourism Board: Unexpected Journeys by TBWA
案例简介:
Singapore Tourism Board: Unexpected Journeys by TBWA
案例简介:
新加坡旅游局: TBWA的意外旅程
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Singapore Tourism Board: Unexpected Journeys by TBWA
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Singapore Tourism Board and Singapore Airlines have launched a collaborative global marketing campaign with a first-ever content series called Unexpected Journeys. The campaign was conceptualized and produced by TBWA\ Singapore – creative agency for both Singapore Airlines and Singapore Tourism Board. Singapore comic and personality Rishi Budhrani travels to three towns bearing the unusual names Dull, Boring and Bland in the UK, Australia and the US respectively. CreditsAgency: TBWA\SingaporeManaging Partner: Mandy WongGroup Brand Director: Char-Maine TanBrand Director: Cheryl Wee, Goh Siow YuneBrand Executive: Hannah LeowStrategy Director: Tammi SengExecutive Creative Director: Gary Steele, Hagan de VilliersCreative Director: AS Anam, Justine Lee, Jennie Morris, Greg WoodSenior Art Director: Germaine Chen, Weicong ChongCopywriter: Justine LeeHead of Content: Leigh ArbonProduction House: AIRBAGManaging Partner: Adrian BosichExecutive Producer: Sariyanti Sannie (Sixtoes TV), Martin Box (AIRBAG)Production Manager: Zahid Zameer (Sixtoes TV)Director: Craig MelvilleProducer: David CurryHost: Rishi BudhraniDOP: Jan ReichleEditors: Dylan Behan & Gabe DowrickSound Design: Keith Thomas
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