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薄荷停车罚单
案例简介：挑战是将箭牌的新鲜薄荷味道不仅分发给消费者，还分发给每个人的嘴唇。为了成功地实现我们的目标，箭牌利用了日常观察: 当你开车进入停车场时，你没有空闲时间购买停车罚单, 所以你把它放进嘴里。这给了 wrigley 创造世界上第一张风味停车罚单的想法。箭牌用一层薄薄的薄荷打印门票，然后放在停车场。当司机把票放进嘴里时，他们体验到了箭牌的新鲜口香糖的新鲜味道。司机喜欢更多，而且在停车场附近的商店里，箭牌的额外极地新鲜产品的销售增加了。试运行表明，这一促销理念深受消费者欢迎，适合全国推广。
薄荷停车罚单
案例简介：The challenge was to distribute the fresh mint taste of wrigley’s extra polar fresh not only to the consumer, but also onto everyone's lips. To successfully achieve our goal, wrigley made use of an everyday observation: when you drive into a parking lot, you haven't got a free hand for your parking ticket, so you put it in your mouth. This gave wrigley the idea to create the world’s first flavoured parking ticket. Wrigley printed tickets with a very thin layer of mint and placed them in parking lots. when drivers put the ticket in their mouth, they experienced the fresh flavour of Wrigley's Extra Polar Fresh gum. Drivers had the taste for more, and there was an increased sale of Wrigley's Extra Polar Fresh in stores close to the parking lots. A test-run showed that this promotional idea was well received by consumers and fit for a nation-wide promotion.
Mint Parking Ticket
案例简介：挑战是将箭牌的新鲜薄荷味道不仅分发给消费者，还分发给每个人的嘴唇。为了成功地实现我们的目标，箭牌利用了日常观察: 当你开车进入停车场时，你没有空闲时间购买停车罚单, 所以你把它放进嘴里。这给了 wrigley 创造世界上第一张风味停车罚单的想法。箭牌用一层薄薄的薄荷打印门票，然后放在停车场。当司机把票放进嘴里时，他们体验到了箭牌的新鲜口香糖的新鲜味道。司机喜欢更多，而且在停车场附近的商店里，箭牌的额外极地新鲜产品的销售增加了。试运行表明，这一促销理念深受消费者欢迎，适合全国推广。
Mint Parking Ticket
案例简介：The challenge was to distribute the fresh mint taste of wrigley’s extra polar fresh not only to the consumer, but also onto everyone's lips. To successfully achieve our goal, wrigley made use of an everyday observation: when you drive into a parking lot, you haven't got a free hand for your parking ticket, so you put it in your mouth. This gave wrigley the idea to create the world’s first flavoured parking ticket. Wrigley printed tickets with a very thin layer of mint and placed them in parking lots. when drivers put the ticket in their mouth, they experienced the fresh flavour of Wrigley's Extra Polar Fresh gum. Drivers had the taste for more, and there was an increased sale of Wrigley's Extra Polar Fresh in stores close to the parking lots. A test-run showed that this promotional idea was well received by consumers and fit for a nation-wide promotion.
薄荷停车罚单
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Mint Parking Ticket
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Surprisingly fresh taste.
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